When the interviewer asks you this question, they’re getting to the key issue: why should they hire you and not someone else? Answering this persuasively could clinch the deal and make the difference between a job offer and a rejection letter.
This is your chance to really sell yourself and explain how you, with your unique combination of abilities and experience, are the perfect person for the job.
You need to strike just the right balance, exhibiting complete confidence in yourself and what you can bring to your potential employer, but without being too cocky or arrogant.
Demonstrate that you are the complete package. While others may have similar skills, show that it is your particular combination of abilities and experiences, plus your great attitude and work ethic, that make you the perfect fit for the job. Keep it succinct and keep it relevant.
Concentrate on your past experiences and achievements, core skills and competencies. If you have particular strengths or have had some unique experiences that would set you apart from others, be sure to emphasise these. Keep in mind what the company is specifically seeking as outlined in the job description, and try to show how you satisfy all the criteria they’re looking for.
It helps to practise your sales pitch ahead of time, so you can speak confidently and without hesitation. Also show that you have targeted that company specifically and are not just a gun for hire!