Set yourself apart from the pack! You may find yourself reiterating some of the things you said in response to 'Tell me about yourself', but this time try to be more specific in linking your talents to the requirements of the position.
Give strong examples of your skills and career achievements and, in doing so, explain how you can be beneficial in the new gig.
Make a big statement to start and then support it with an example. 'I am always willing to go the extra mile' is a good opener.
Find an example of an accomplishment that matches one of the key responsibilities outlined in the job description and use the STAR system of response: situation, task, action, result.
'In my previous position, the data management system was not working well and wasn't being used properly. I approached my manager and suggested a very simple way to fix the problem [shows initiative]. She agreed and I implemented the changes and also explained how it all worked to the rest of the team [team player and ability to communicate]. The result was that everyone started using the system [improved data capture] and the company saved huge amounts of time allowing staff to work on core business [improved productivity and profits].'
This shows that you bring valuable skills to the job. Finally, link what you have done to the new position. 'My focus at work is about productivity and profitability and improving the bottom line for the business.'