Bachelor of Business

About this course

The Bachelor of Business program offered through SEEK Learning will equip you with the business acumen to successfully run your own business. Studying this government accredited and nationally recognised bachelor program, you will be able to tailor your education to your career goals with an extensive range of electives.

In particular, this business course is oriented towards the hospitality, tourism and event management industries and will give you the skills and training to excel in these fields. Practical industry training will teach you how to apply your business education to a hospitality context. As a distance education student of William Blue, you will have the option to complete your practical work placement at William Blue Dining.

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Eligibility

Applicants must be 18 years or over with either an ATAR of 63.4 or equivalent, or relevant academic/work experience.

Shorter programs

If you choose not to study the entire Bachelor of Business degree you may be able to complete an alternative program. This is beneficial for students who need to develop a specialisation or prefer not to commit to the whole study period. Depending on the units studied, you can exit with either a Diploma of Business, or an Advanced Diploma of Business.

Areas of study

In this bachelor degree program, you will study the following: Core units:

• Fundamentals of management accounting and business finance
• Economics in a business environment
• Management principles and practices
• Understanding marketing
• Introduction to consumer behaviour
• Introduction to applied finance
• Introduction to quantitative methods
• Introduction to business law
• Industry engagement
• Human resource management
• Project management
• Corporate social responsibility
• Strategic management
• Industry placement
• Business information analysis

As well as three electives from the list below:

• Introduction to accommodation management
• Industry practices
• Introduction to hospitality, tourism and events
• Service industry theory
• Understanding public relations
• Tourism theory and practice

And three electives from the list below:

• Event management
• Creative thinking and innovation
• Asset management
• Resort and spa management
• Entertainment and leisure management
• Gastronomy
• The tourist experience
• Tour operations

And three electives from the list below:

• Events policy and strategy
• Event logistics and risk
• Commercial modelling for events
• Quality and control
• Small business management
• Learning and development
• Sales and promotion
• Tourism policy and strategy
• Destination development and marketing

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Want more information about the career benefits of this course? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Finance options

If you are an Australian citizen, you may be eligible to receive FEE-HELP when studying any of William Blue’s programs, meaning you can defer payment of your course fees. Additionally, if you are an Australian resident you may also qualify to receive Abstudy/Austudy or Youth Allowance.

Student support

As a student of William Blue, you will receive a high level of personalised support from experienced mentors via phone or email. You will also receive one-on-one study support from advisors to help you establish your goals and gain valuable study skills. To help you with your studies, you will have access to an online learning portal, extensive resources and an online library with over 70 million articles available. William Blue’s career management team will also equip you with the skills you need to find a job after you graduate.

Hear from Seek Learning's course consultants

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

How will this course advance my career?

Upon completion of this Bachelor of Business course, you will have the education and experience to start your own business or move into management roles. You will have the skills and training to be eligible for senior positions such as operations manager, hospitality entrepreneur, business analyst or small business manager.

How else will I benefit from this bachelor degree?

• Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Business from the William Blue College of Hospitality through SEEK Learning.
• Includes 200 hours of industry training where you can gain valuable work experience.
• You can also choose to study by accelerated study, meaning you can complete this course in two years full-time or four years part-time study.
• Available to study online or on campus in Sydney.
• Studying online means you can study where you want, at your own pace.
• Receive career-focused training with practical, hands-on training.
• Recognition of Prior Learning may be available upon academic approval.
• All courses are quality assured by the international accreditation body Tourism and Hospitality Education International Centre of Excellence (THE-ICE).
• This course is accredited under the NSW Higher Education Act and is equivalent to degree programs offered by universities.

Get more information

Want more information about the career benefits of this course? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.