Business Strategy

Qualification: Postgraduate unit
Study mode: Online
Payment options: FEE-HELP may be available
Duration: 12 weeks
Start date: Enquire now for upcoming start dates
Awarded by: RMIT University
Course Unit A course unit is a single subject offered as part of a program of study, but can be completed individually. You may receive Recognition of Prior Learning for studying this unit.

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About this unit

This unit, offered by OUA and RMIT University, is designed to give students a thorough understanding of the importance of business strategy. Students will explore multiple levels of strategic management, and will complete the unit with an understanding of business, corporate, and network level strategies.

Students will take a practical approach to their learning through writing their own business plan, based on the knowledge gained over the course of this unit. Analytical thinking will be nurtured through consideration of strategic decision-making processes, while interpersonal communication skills will be developed through discussion amongst peers. A selection of other career skills will also be developed through the academic requirements of this course.

Upon completion of this unit, students will have an understanding of how to analyse a strategic business plan, formulate a business plan, and implement effective business strategies.


You cannot enrol in this unit if you have completed the following unit because it is considered an academic equivalent:

  • Creating Strategy

It is also recommended that students have completed, be enrolled in, or simultaneously enrol in

  • Business in a Global Context

You must also have been accepted to study in the following course:

Areas of study

In this business unit, the topics you will study include:

  • Introduction: case study analysis
  • Strategic thinking
  • Strategy formation
  • Strategic change and innovation
  • Organisation purpose
  • Business level strategy
  • Corporate level strategy
  • Network level strategy
  • Strategy and structure
  • The industry context
  • The international context
  • The organisational context

Course pathways

This unit is a core requirement in the following course:

Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.

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Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

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How will this unit advance my career?

This unit offers a range of learning outcomes which many students will find to be advantageous later in their careers. Understanding how to analyse a case study, for example, gives students a foundation of knowledge which will allow them to analyse their own business strategies, as well as those of competitors.

Successful students will demonstrate their understanding of business level strategy, corporate level strategy, and network level strategy, and will be able to draw links between strategic decisions made at each level. Students will benefit from the hands-on, practical assignments in this online unit, including developing a strategic plan. The group assignment element of the assessment for this course helps students to develop professional interpersonal skills, including the teamwork skills which are so often sought after by employers.

This unit also takes a multicultural approach by exploring business strategy in an international context, ensuring that students are aware of how the cultural element of the external environment can influence strategic decisions. Students will also discuss the industry context and the organisational context, ensuring that they have a broad understanding of the concepts of business strategy.

How else will I benefit from this unit?

  • Upon successful completion of this unit you will receive credit for competencies in business strategy from RMIT University.
  • Studying online means you can study where you want, at your own pace.
  • Gain industry-relevant skills and transferrable knowledge.
  • Government financial support through FEE-HELP may be available.
  • Studying single units allows you the flexibility to work towards a qualification at your own pace.
  • Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.

Get more information

Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Financial assistance

If you are an Australian citizen, you may be eligible to receive a government FEE-HELP loan, meaning you can defer payment of your fees.

Find out more about government study loans here

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

You may be eligible to receive FEE-HELP for this course!

This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
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Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

FREE CALL 1800 063 523

Monday to Friday: 8am - late
Saturday and Sunday: 9am - 5pm

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