Diploma of Leadership and Management & Certificate IV in Marketing (BSBS51915 & BSB41315)

Qualification: Certificate IV + Diploma
Course Code: BSBS51915 & BSB41315
Study mode: Online
Payment options: Payment plan
Upfront payment
Duration: Self-paced; Up to 24 months
Start date: Anytime – start today!
Awarded by: Line Management Institute of Training (RTO 31966)
This course meets Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

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About this course

This dual qualification will take you through a range of management practices with a focus on marketing strategies and skills to give you a highly desirable and employable skill set.

Delivered by the Line Management Institute of Training (LMIT), this Diploma of Leadership and Management & Certificate IV in Marketing (BSB51915 & BSB41315) dual course will take you through topics such as managing budgets, recruiting staff, implementing operational plans and the fundamental concepts of marketing for business.

Study online and learn about conducting market research, WH&S policies, applying emotional intelligence, managing risk, managing people performance, delivering quality customer service and managing employee relations.

With this dual qualification program you will have a reduced workload of 20 units, compared to 22 units if you studied each course independently.


There are no entry requirements for this course, however it is recommended that applicants:

  • Have some experience leading a team

Recognition of prior learning (RPL) may be available for skills and knowledge obtained through previous study or other relevant experience.

Areas of study

In this management and marketing course, the units of competency you may study include:

  • BSBMKG401 - Profile the market
  • BSBMKG402 - Analyse consumer behaviour for specific markets
  • BSBMKG408 - Conduct market research
  • BSBCMM401 - Make a presentation
  • BSBLDR402 - Lead effective workplace relationships
  • BSBWHS401 - Implement and monitor WH&S policies, procedures and programs to meet legislative requirements
  • BSBMKG413 - Promote products and services
  • BSBRES401 - Analyse and present research information
  • BSBLDR501 - Develop and use emotional intelligence
  • BSBMGT517 - Manage operational plan
  • BSBLDR502 - Lead and manage effective workplace relationships
  • BSBWOR502 - Lead and manage team effectiveness
  • BSBRSK501 - Manage risk
  • BSBMGT516 - Facilitate continuous improvement
  • BSBMGT502 - Manage people performance
  • BSBCUS501 - Manage quality customer service
  • BSBWOR501 - Manage personal work priorities and professional development
  • BSBADM502 - Manage meetings
  • BSBWRK510 - Mange employee relations
  • BSBHRM513 - Manage workforce planning

Upon successful completion of this course you will receive two nationally recognised, accredited qualifications: Diploma of Leadership and Management (BSB51915) & Certificate IV in Marketing (BSB41315) from Line Management Institute of Training.

This dual qualification will give you the skill set to consider roles such as:

  • General manager
  • Marketing manager
  • Sales team leader
  • Business development manager
  • Operations manager
  • Direct marketing manager
  • Small business owner

Finance options

You can apply for a flexible payment plan or pay your course fees upfront via credit card, direct transfer or cheque.

RTO 31966
Established in 1998, Line Management Institute of Training (LMIT) delivers targeted, nationally recognised qualifications that align closely with high priority industry areas, including business administration, human resources, project management, marketing, management and training. With over 8,000 graduates, courses are geared towards offering the optimal blend of flexibility, experience and positive employment outcomes. All LMIT trainers bring extensive experience within their field of specialty, ensuring students receive real-world industry insights and up-to-date training. LMIT is a member of the Australian Council for Private Education and Training (ACPET).
LMIT has designed each of its training packages with student experience at front of mind. All course content is accessible entirely online, so you can actively engage with your studies anywhere, anytime. Connect with your trainer via email or phone, or use the live chat function within LMIT’s student portal. Keep up to date with course materials and industry news on the Student Portal, where you can interact with your trainers, LMIT staff and other students. It’s all part of LMIT’s commitment to integrity, innovation, passion, and credibility, ensuring all students have access to tailored and personal learning support that meets a variety of diverse needs.

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