Certificate IV in New Small Business and Certificate IV in Marketing and Communication (specialising in digital marketing) (BSB42615 & BSB42415 )

Qualification: Certificate IV
Course Code: BSB42615 & BSB42415
Study mode: Online
Payment options: Payment plan
Upfront payment
Duration: 24 months
Start date: Enquire now for upcoming start dates
Awarded by: Open Colleges (RTO 90796)
This course meets Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

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About this course

Open Colleges has bundled together the Certificate IV in New Small Business and Certificate IV in Marketing and Communication (specialising in digital marketing) into this one training program to teach aspiring entrepreneurs and small business owners how to promote and run their own operations.

Throughout the duration of this double qualification, you will learn how to undertake small business planning, oversee small business finances and establish protocols to ensure your business is adhering to legal and WHS requirements.

You will also engage in key marketing techniques that will be crucial to the growth and expansion of your business operations, as you learn how to profile markets, analyse consumer behaviour and conduct market research. Upon completion of this program you will walk away with two nationally recognised qualifications, and the ability to successfully start up your own small business.

Eligibility

To be eligible to enrol in this course you must be 16 years or over, and meet one of the following education entry requirements:

  • Have completed year 10 in Australia, or equivalent

OR

  • Have a relevant qualification

OR

  • Have relevant vocational experience

Areas of study

In this marketing and business management course, the subjects you will study include:

  • BSBREL401 - Establish networks
  • BSBSMB401 - Establish legal and risk management requirements of small business
  • BSBSMB402 - Plan small business finance
  • BSBSMB404 - Undertake small business planning
  • BSBSMB403 - Market the small business
  • BSBMKG418 - Develop and apply knowledge of marketing communication industry
  • BSBMKG417 - Apply marketing communication across a convergent industry
  • BSBMGT407 - Apply digital solutions to work processes
  • BSBCRT401 - Articulate, present and debate ideas
  • BSBCMM401 - Make a presentation
  • BSBMKG408 - Conduct market research
  • BSBMKG401 - Profile the market
  • BSBMKG419 - Analyse consumer behaviour
  • BSBMKG411 - Analyse direct marketing databases
  • BSBADV408 - Review advertising media options
  • BSBMKG420 - Create digital media user experiences

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Want more information about this course? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Find out how online study works with Open Colleges.

Upon successful completion of this course you will receive two nationally recognised and accredited qualifications from Open Colleges: Certificate IV in New Small Business (BSB42615) and Certificate IV in Marketing  and Communication (specialising in digital marketing) (BSB42415).

Once you complete this dual qualification, you'll have the specialist knowledge and skills needed to pursue a career as a:

  • Small business manager
  • Business owner
  • Marketing coordinator
  • Public relations officer

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Want more information about this course? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Finance options

Open Colleges offers two flexible payment models to help make studying more affordable:

Pay in weekly instalments Pay in full
Pay just $70.67 per week with a $100 deposit Pay $3,472 upfront and save 20%

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Want more information about this course? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

RTO 90796
Open Colleges is one of the largest private education providers in Australia. It offers a wide variety of courses, from leisure courses to vocational and higher education courses, many of which are government-accredited and employer-recognised. Most courses are delivered online or via blended learning, allowing you to work at your own pace and around your own schedule. Studying with Open Colleges is perfect for people with busy lifestyles, and those wishing to work and learn for themselves.
As a student of Open Colleges, you will have access to a range of student and administrative support options. Your course trainers are available via email, messaging and through your online course forums in OpenSpace. You will also have access to help with study skills such as time management, essay writing and referencing.

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Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

And get a free course guide

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