In the online Entrepreneurship and New Business Venturing unit, provided by Griffith University, you will learn marketing skills tailored specifically to small business and start-ups. You will discover the interplay between marketing and entrepreneurship and how to spot a business opportunity, develop a market for a busi-ness and how to manage professional relationships in a competitive business environment. Learning how to work within your budget will also be taught in this unit, and you will be required to complete an oral sales pitch as part of your study. You will also gain an understanding of business strategies, strategic marketing, and human resource management.
There are no prerequisites for this unit; anyone can apply. This unit assumes a moderate level of prior knowledge, obtained from studying related Level 1 and 2 units, or other relevant experience.
Areas of study
In this Entrepreneurship and New Business Venturing unit, the topics you will study include:
The entrepreneurial revolution: changing the world through innovation.
The business plan.
The entrepreneurial process
The opportunity: creating, shaping, recognising, seizing
Screening venture opportunities
The entrepreneurial mind: crafting a personal entrepreneurial strategy
The entrepreneurial leader and team
The deal: valuation, structure and negotiation
Leading rapid growth, crises and recovery
The harvest and beyond
This unit is a core requirement in the following course:
Bachelor of Business, Griffith University
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
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Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
There's plenty of support on offer for OUA students. Find out more.
When you’ve finished this unit, you will be able to understand and show how marketing and entrepreneurship connect within the context of small- and medium-sized enterprises. You will also understand basic approaches to marketing techniques and strategies to help in entrepreneurial businesses, and gain an under-standing of how factors like marketing, human resources, financing and business operations work within a business. You will also know how to conceive and drive new business ideas from beginning to end.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Entrepreneurship and New Business Venturing from Griffith University.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferrable knowledge.
Government financial support through FEE-HELP or HECS-HELP may be available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a govern-ment HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees. Find out more about government study loans here.
Get more information
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive HECS-HELP or FEE-HELP for this course!
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
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OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
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