Internet Commerce and Consumers

Qualification: Undergraduate unit
Study mode: Online
Payment options: HECS-HELP may be available
FEE-HELP may be available
Duration: 13 weeks
Start date: Enquire now for upcoming start dates
Awarded by: Curtin University
Course Unit A course unit is a single subject offered as part of a program of study, but can be completed individually. You may receive Recognition of Prior Learning for studying this unit.

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About this unit

By studying this online unit offered by Open Universities Australia and Curtin University, you will gain an understanding of how the internet facilitates commercial transactions. You will explore a range of topics that fall under the umbrella subject of Internet Commerce and Consumers, and investigate the nature of digital capitalism. Furthermore, you will also gain an understanding of how the internet assists alternative economic forms, such as the free economy and the gift economy.

You will become familiar with some of the major players in internet commerce, or ecommerce as it is often known. This will involve critically examining companies such as Amazon, eBay, Google and Facebook.

In doing so, you will gain an understanding of the importance of networking in the digital age, and will examine the nature of online collaboration. You will also learn about the value of getting the attention of potential consumers in an environment that is cluttered with digital advertisements.

Eligibility

To be eligible to enrol, applicants must not have completed the following unit as it is considered an academic equivalent:

  • The Internet – Media Business

It is also recommended that applicants have completed the following units:

  • Internet and Everyday Life
  • Web Communications

Areas of study

In this Internet Commerce and Consumers unit, the topics you will study include:

  • Introduction
  • Internet business basics
  • Online collaboration
  • Network economy: it’s all about networking
  • Attention economy: getting eyeballs
  • Amazon.com: the online shopping mall
  • eBay: everything has a price
  • Google: don’t be evil
  • Facebook: owning people
  • Reviewing the work of others
  • Digital capitalism
  • Free economy
  • Gift economy

Course pathways

This unit is a core requirement in the following course:

  • Bachelor of Arts (Librarianship and Corporate Information Management), Curtin University

This unit is part of a major, minor, stream or specialisation in the following courses:

  • Bachelor of Technology (Computing Studies), RMIT University
  • Bachelor of Arts (Internet Communications), Curtin University

Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.

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Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

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How will this unit advance my career?

This unit will give you an understanding of how consumers operate in an online environment – a valuable knowledge base to have considering the growth and proliferation of ecommerce activity.

You will also become familiar with specific commercial events, and will analyse these in order to ascertain the benefits and disadvantages associated with internet economics. You will gain an understanding of how the function of internet commerce is dominated by capitalism, but will also investigate the workings of the gift economy.

Your critical thinking skills will be challenged during this unit, and you will be expected to demonstrate the ability to plan a viable project.

How else will I benefit from this unit?

  • Upon successful completion of this unit you will receive credit for competencies in Internet Commerce and Consumers from Curtin University.
  • Studying online means you can study where you want, at your own pace.
  • Gain industry-relevant skills and transferrable knowledge.
  • Government financial support through FEE-HELP or HECS-HELP may be available.
  • Studying single units allows you the flexibility to work towards a qualification at your own pace.
  • Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA's full degree programs.

Get more information

Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Financial assistance

If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

You may be eligible to receive HECS-HELP or FEE-HELP for this course!

This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
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OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
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Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

FREE CALL 1800 063 523

Monday to Friday: 8am - late
Saturday and Sunday: 9am - 5pm

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