By studying this online unit offered by Open Universities Australia and Curtin University, you will gain an understanding of how the internet facilitates commercial transactions. You will explore a range of topics that fall under the umbrella subject of Internet Commerce and Consumers, and investigate the nature of digital capitalism. Furthermore, you will also gain an understanding of how the internet assists alternative economic forms, such as the free economy and the gift economy.
You will become familiar with some of the major players in internet commerce, or ecommerce as it is often known. This will involve critically examining companies such as Amazon, eBay, Google and Facebook.
In doing so, you will gain an understanding of the importance of networking in the digital age, and will examine the nature of online collaboration. You will also learn about the value of getting the attention of potential consumers in an environment that is cluttered with digital advertisements.
To be eligible to enrol, applicants must not have completed the following unit as it is considered an academic equivalent:
The Internet – Media Business
It is also recommended that applicants have completed the following units:
Internet and Everyday Life
Areas of study
In this Internet Commerce and Consumers unit, the topics you will study include:
Internet business basics
Network economy: it’s all about networking
Attention economy: getting eyeballs
Amazon.com: the online shopping mall
eBay: everything has a price
Google: don’t be evil
Facebook: owning people
Reviewing the work of others
This unit is a core requirement in the following course:
Bachelor of Arts (Librarianship and Corporate Information Management), Curtin University
This unit is part of a major, minor, stream or specialisation in the following courses:
Bachelor of Technology (Computing Studies), RMIT University
Bachelor of Arts (Internet Communications), Curtin University
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
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This unit will give you an understanding of how consumers operate in an online environment – a valuable knowledge base to have considering the growth and proliferation of ecommerce activity.
You will also become familiar with specific commercial events, and will analyse these in order to ascertain the benefits and disadvantages associated with internet economics. You will gain an understanding of how the function of internet commerce is dominated by capitalism, but will also investigate the workings of the gift economy.
Your critical thinking skills will be challenged during this unit, and you will be expected to demonstrate the ability to plan a viable project.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Internet Commerce and Consumers from Curtin University.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferrable knowledge.
Government financial support through FEE-HELP or HECS-HELP may be available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA's full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.
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Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive HECS-HELP or FEE-HELP for this course!
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
For two decades, Open Universities Australia (OUA) has partnered with leading Australian educators to make tertiary-level courses easier to access for people, no matter their background, their work status or their other life commitments. OUA has built up their reputation by making education more flexible, easier to tailor and available almost entirely online.
OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.
The My OUA portal is an online student medium that allows you access to all your course and enrolment information as well as access to student forums and assessment tips.
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Want more information about the career benefits of this course?
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