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The services industry is one of Australia’s biggest sectors, but in this fickle and fast-paced market it can be hard to come up with innovative services and products for consumers.
To help you stay ahead of the pack, this online unit in Product and Service Innovation Management considers the instrumental role the product manager plays and trains you to conceive new and exciting services ideas.
Delivered online by Open Universities Australia, in partnership with Swinburne University, the unit will take your knowledge of marketing principles and apply them to the critical assessment of new ideas.
The unit focuses on marketing management strategies and will help you to move your ideas from initial inception through to their eventual implementation, providing you with specific objectives to keep you on track along the way.
You will also gain an understanding of product positioning, branding and packaging; whilst learning how to nurture productive relationships with other stakeholders such as those working in research and development professionals and sales.
To be eligible to enrol in this unit, you must meet the following criteria:
In this Product and Service Innovation Management unit, the topics you will study include:
This unit is part of a major, minor, stream or specialisation in the following courses:
This unit is an approved elective in the following courses:
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
With a comprehensive knowledge of the product development process you will be able to innovate and introduce superior products and services in Australia and globally.
This unit of study counts towards numerous bachelor degree programs and will enable you to:
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen you may be eligible to receive FEE-HELP or HECS-HELP for this unit, meaning you can defer payment of your fees.
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).Find out more about government study loans here.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.