Product and Service Innovation Management

Qualification: Undergraduate unit
Study mode: Online
Payment options: HECS-HELP may be available
FEE-HELP may be available
Duration: 13 weeks
Start date: Enquire now for upcoming start dates
Awarded by: Swinburne University
Course Unit A course unit is a single subject offered as part of a program of study, but can be completed individually. You may receive Recognition of Prior Learning for studying this unit.

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About this unit

The services industry is one of Australia’s biggest sectors, but in this fickle and fast-paced market it can be hard to come up with innovative services and products for consumers.

To help you stay ahead of the pack, this online unit in Product and Service Innovation Management considers the instrumental role the product manager plays and trains you to conceive new and exciting services ideas.

Delivered online by Open Universities Australia, in partnership with Swinburne University, the unit will take your knowledge of marketing principles and apply them to the critical assessment of new ideas.

The unit focuses on marketing management strategies and will help you to move your ideas from initial inception through to their eventual implementation, providing you with specific objectives to keep you on track along the way.

You will also gain an understanding of product positioning, branding and packaging; whilst learning how to nurture productive relationships with other stakeholders such as those working in research and development professionals and sales.

Eligibility

To be eligible to enrol in this unit, you must meet the following criteria:

AND

  • Have not studied the Product Management unit, as it is considered to be an academic equivalent

Areas of study

In this Product and Service Innovation Management unit, the topics you will study include:

  • The meaning, importance and function of the product management role in business today
  • The impact of product management practices on the development of goods and services based products
  • The range of concept-generating techniques used for new product and service development
  • The means of evaluating new product and services ideas
  • Preparation of a product/service, a product/service launch plan and its importance as a marketing control tool for new products and services
  • The importance of product positioning within the target marketing process, branding, packaging and the importance of successful working relationships
  • The dimensions and measurements of service quality and customer satisfaction
  • International aspects of product and service management
  • The importance of successful working relations within the organisation, particularly with sales, production, supply and research and development

Course pathways

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit is an approved elective in the following courses:

Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.

Get more information

Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Worried your online qualification won't be recognised? Think again.

How will this unit advance my career?

With a comprehensive knowledge of the product development process you will be able to innovate and introduce superior products and services in Australia and globally.

This unit of study counts towards numerous bachelor degree programs and will enable you to:

  • Understand the phases of and processes involved in product development
  • Project manage your product from inception through to launch
  • Apply critical thought to your product and your product development plan
  • Appreciate the opportunities available in the local and global services sectors
  • Understand the difference between goods and services and the way they each need to be marketed
  • Consider different approaches to product and service innovation through both theory and practice

How else will I benefit from this unit?

  • Upon successful completion of this unit you will receive credit for competencies in Product and Service Innovation from Swinburne University.
  • Studying online means you can study where you want, at your own pace.
  • Gain industry-relevant skills and transferrable knowledge.
  • Government financial support through FEE-HELP or HECS-HELP is available.
  • Studying single units allows you the flexibility to work towards a qualification at your own pace.
  • Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.

Get more information

Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Financial assistance

If you are an Australian citizen you may be eligible to receive FEE-HELP or HECS-HELP for this unit, meaning you can defer payment of your fees.

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

You may be eligible to receive HECS-HELP or FEE-HELP for this course!

This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
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OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.

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Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

FREE CALL 1800 063 523

Monday to Friday: 8am - late
Saturday and Sunday: 9am - 5pm

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