Over 2,000 accredited courses from leading Australian universities, TAFEs and colleges

Bachelor of Business (Public Relations)

  • Qualification:

    Bachelor's Degree

  • Study mode:

    On Campus

  • Payment options:

    FEE-HELP may be available

  • Duration:

    2-4 years depending on delivery

  • Start date:

    Seven start dates this year

  • Awarded by:

    APM College of Business and Communication (RTO 0269)

Want more course info?

FREE CALL 1800 647 512

8:30am - 5:30pm AEST Monday - Friday

This course meets Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

What you'll learn

About this course

Join the exciting work of public relations and learn how to manage corporate images in this Bachelor of Business (Public Relations) (081292A) degree. Study online through Upskilled and APM College of Business and Communication, and gain a thorough understanding of how to develop strong public relations strategy, branding and relationship management skills.

Combining business principles with public relations, you will learn how to utilise communications strategies to gain maximum impact and keep your business's reputation in tact. You will learn how PR fits into the broader business landscape and, through targeted electives, will gain the specialist skills needed to take on a range of roles.

Work placement

To successfully complete this course, you must undertake over 500 hours of practical work experience.

Early exit points

Depending on the number of subjects you complete, you can exit this course early with either a Diploma of Business (Public Relations) or an Associate Degree of Business (Public Relations).


To be eligible to enrol in this course, you must have an ATAR of 60 or equivalent. Consideration may be given to those who have demonstrated the ability to study at this level through work experience or study.

Areas of study

In this public relations course, the subjects you will study include:

Level 100 subjects:

  • MGT101A - Managing in a global environment
  • HRM101A - Introduction to HR management and leadership
  • RAS101A - Research and academic skills
  • MKT101A - Marketing fundamentals
  • ACC101A - Introduction to business accounting
  • HET101A - Integrated marketing communications
  • HET102A - Understanding public relations
  • EVT101A - Introduction to PR writing

Level 200 subjects:

  • MGT201A - Project management
  • ECO201A - Economics
  • LAW201A - Business and law
  • STAT201A - Research and enquiry for managers
  • EVT201A - Public relations strategy
  • EVT202A - Stakeholders relationship management
  • EVT203A - Issues and crisis management

Plus one level 200 elective subject.

Level 300 subjects:

  • MGT301A - Ethics and sustainability
  • MGT302A - Strategic management
  • MGT303A - Business information analysis
  • IND301A - Industry consulting project
  • HET301A - Professional public relations practice
  • EVT301A - Emerging media strategy

Plus two level 300 elective subjects.

RTO 40374
Upskilled is a leading Registered Training Organisation (RTO) that delivers innovative, effective and efficient vocational education, training and short courses for working professionals, job seekers and school leavers. As one of the largest RTOs in Australia, Upskilled partners with businesses and career-minded individuals to achieve amazing outcomes. Choose from over 100 qualifications across more than 20 disciplines and start chasing your dream career today. With Upskilled, you're qualifying for tomorrow!
As a student of Upskilled you will have access to continued support, advice and guidance from your online trainer via phone or email. Your trainer will give you valuable feedback on your assessments and help you with your course material. Additional support with your study is also available during out-of-work hours via phone or Skype.

Career outcomes

Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Business (Public Relations) (081292A) from APM College of Business and Communication. Completion of this course will see you with a business and PR degree that will take you places. You will have the skills and experience to maintain a positive public image for any business in any industry!

As a PR guru, your skills and qualification will serve you well in roles such as:

  • Publicity officer
  • PR assistant manager
  • Social media manager
  • Communications coordinator
  • Corporate communications executive
  • Content manager
  • PR consultant

Payment options & support

Finance options

If you are an Australian citizen you may be eligible to receive VET FEE-HELP, meaning you can defer your course fees.

You may be eligible to receive FEE-HELP for this course!

This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.

Get more information

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FREE CALL 1800 647 512

8:30am - 5:30pm AEST Monday - Friday

Over 1,000 accredited online courses from leading Australian universities, TAFEs and colleges