Bachelor of Business (Public Relations)

Qualification: Bachelor's Degree
Study mode: Online
Payment options: HECS-HELP may be available
Upfront payment
Duration: Self-paced, 2-9 years
Start date: Enquire now for upcoming start dates
Awarded by: Swinburne Online (RTO 3059)

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About this course

The Bachelor of Business (Public Relations) offered by Swinburne Online through SEEK Learning gives you the knowledge and skills to forge a successful career in public relations. Businesses need to be able to manage their image, reputation and dealings with the media and public.

This public relations course will give you the skills and training to successfully protect and improve the reputation of a company or organisation through effective communication and relationship-building, informed by sound business knowledge. You'll learn foundational PR theory, risk management, PR writing, project and campaign management, and how to deal with crisis situations.

You'll also learn about cornerstone business practices and concepts like management and accounting, so you can complement your public relations prowess with essential and valuable business skills.


To be eligible to enrol in this course, you must be a citizen or permanent resident in Australia or New Zealand meet the following entry requirements:

  • Have successfully completed the Victorian Certificate of Education (VCE) or equivalent with a minimum score of 25 in English, and the associated minimum ATAR; OR
  • Hold a certificate IV qualification or above; OR
  • Provide documentation demonstrating you have at least 4 years of experience in a related field; OR
  • Have successfully completed the Special Tertiary Admissions Test (STAT)

Areas of study

The core subjects you will study in this communications program include:

  • Learning and communicating online
  • Public relations theory and practice
  • Introduction to management
  • Public relations writing
  • Issues, crisis and risk communication
  • Financial information for decision making
  • Introduction to business information systems
  • Fundamentals of marketing
  • Integrative business practice
  • Global public relations practice
  • Microeconomics
  • Integrated marketing communications
  • Events management
  • Public relations project and campaign planning
  • Contemporary issues in entrepreneurship and innovation
  • Marketing and communication information and decision making
  • Introduction to business law
  • Industry consulting project
  • Professional communication practice

Plus 8 electives of your choice.

Find out what support you’ll receive as an online student.

Upon successful completion of this course, you will receive a nationally recognised, accredited Bachelor of Business (Public Relations) from Swinburne University.

Public relations plays an increasingly important role in modern business, especially in this age of instant media, social media and corporate accountability. There are innumerable positions out there for qualified PR professionals in fields like:

  • Media relations
  • Industrial relations
  • Retail, publishing
  • Journalism
  • Events management
  • Government roles in public policy

Finance options

You may be eligible to receive HECS-HELP loan for this course, meaning you can defer payment of your course fees.

Alternatively, you can also pay for this course upfront via credit card or direct transfer.

You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
SEEK Learning offers a vast selection of tertiary and vocational courses through some of Australia’s leading education providers. You can study an accredited TAFE, university and IT course, as well as customised training packages, from recognised course providers. With flexible study and finance options and many courses available through correspondence and online studies, you can gain any number of career-boosting qualifications at your convenience with SEEK Learning.
As a student of Swinburne Online through SEEK Learning, your studies will be supported by online communication with tutors and other students through discussion boards, chat sessions, email and blogs. Swinburne Online offers an excellent tutor–student ratio and you will receive regular feedback and guidance from eLearning Advisors.

Swinburne Online’s student liaison officers are available by email and phone 7 days a week to respond to any queries or concerns you may have about your studies. They can also provide information on admissions, enrolment and re-enrolment, course advice, policies and regulations, academic assessments and any technical issues you may experience.

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