Bachelor of Business (Public Relations)

Qualification: Bachelor's Degree
Study mode: Online
Payment options: HECS-HELP may be available
Duration: 3 years full-time or equivalent part-time
Start date: Enquire now for upcoming start dates
Awarded by: Swinburne Online (RTO 3059)

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About this course

This Bachelor of Business (Public Relations) course covers all the fundamentals of what it takes to develop and manage a business’ brand and public image. This Swinburne Online degree delivers a comprehensive and industry relevant course in both communication and business strategy allowing you a multitude of career pathways to choose from upon graduation.

Fundamental to all successful public relations work is communication. This course will hone your professional communication skills, and teach you how to communicate confidently and appropriately across a variety of platforms and with a broad range of different audiences. Most importantly, you will gain proficiency in writing effective brand-conscious messages targeted to either clients, stakeholders, customers or other businesses.

This course runs you through industry case studies from across the globe to give you a deeper understanding of different styles of public relations practice and shows you how to best develop a relevant style for your business or organisation.

Finally, you will look into how a crisis affects communication. During periods of crisis it’s essential for public relations officers to protect and shape a brand. This course will give you confidence in knowing when and how to communicate in times of financial and cultural pressure.


Applicants must meet the following entry requirements to enrol in this course:

  • Successful completion of the Victorian Certificate of Education (VCE), or its equivalent, including units 3 and 4 in English with a minimum score of 25, and meeting the associated minimum ATAR score


  • Completion or partial completion of an approved tertiary qualification


  • Significant and relevant work experience

Areas of study

In this public relations course, the subjects you will study include:

  • Learning and communicating online
  • Global public relations practice
  • Public relations theory and practice
  • Microeconomics
  • Introduction to management
  • Integrated marketing communications
  • Public relations writing
  • Events management
  • Issues, crisis and risk communication
  • Contemporary issues in entrepreneurship and innovation
  • Introduction to business information systems
  • Introduction to business law
  • Fundamentals of marketing
  • Marketing and communication information and decision making
  • Integrative business practice
  • Industry consulting project
  • Professional communication practice

Students must also complete 7 elective units.

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Want more information about this course? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Hear why Scott chose to study public relations with Swinburne Online.

How will this course advance my career?

As it covers a broad range of business and communication skills, this Bachelor of Business (Public Relations) will prepare you for a number of public relations related rolls. Aside from equipping you will the fundamental skills needed for a position as a public relations manager, you will gain the skills and knowledge relevant for roles like:

  • Editorial coordinator
  • Community manager
  • Events manager

How else will I benefit from this bachelor’s degree?

  • Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Business (Public Relations) from Swinburne University of Technology.
  • Studying online means you can study where you want, at your own pace.
  • Gain industry-relevant skills and a qualification that’s highly valued.
  • Course materials provided.
  • Recognition of Prior Learning may be available for formal training or qualifications in this field.

Get more information

Want more information about the career benefits of this course? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Financial assistance

If you are an Australian citizen you may be eligible to receive a government study loan through HECS-HELP.

Swinburne Online also offers a number of scholarships and grants as a means of promoting equality, recognising excellence, and alleviating financial hardship. Enquire now for more information.

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
RTO 3059
Swinburne Online combines the prestigious name and high-quality education of Swinburne University of Technology with the ease and flexibility of online study. Drawing on over 20 years’ experience in the online tertiary education space, Swinburne Online has already helped over 5,000 students graduate with an industry-recognised qualification. With a range of university degrees and vocational diplomas that cover specialities including education, social sciences, business, design and communication – Swinburne Online is dedicated to helping students achieve their potential.
As a Swinburne Online student, you will have access to variety of support options to help you get the most out of your learning experience. A dedicated team of Student Liaison Officers (SLOs) are available seven days a week to answer any of your questions – be it academic, technical or administrative. You will also be assigned an eLearning advisor for the duration of your course, who will be your academic point of contact.

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Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

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