Over 2,000 accredited courses from leading Australian universities, TAFEs and colleges

Bachelor of Media and Communication With a Major in Media Studies

  • Qualification:

    Bachelor's Degree

  • Study mode:


  • Payment options:

    HECS-HELP may be available

  • Duration:

    3 years full-time or equivalent part-time

  • Start date:

    Enquire now for upcoming start dates

  • Awarded by:

    Swinburne Online (RTO 3059)

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What you'll learn

Study media with Swinburne Online and see your passion project flourish!

About this course

With the current speed and ferocity at which communication and information is disseminated in this modern world, media professionals need to be trained to tell compelling stories across a wide array of mediums. Swinburne University's Bachelor of Media and Communication With a Major in Media Studies is set up to deliver exactly that, teaching you how to create engaging and impact stories for today's dynamic media landscape.

The trained media experts who have designed and now teach the course know intimately what it takes to succeed in a media or advertising environment. Through studying this online course you'll develop skills in writing and producing content for print, screen, radio, digital platforms.

You will examine industry practice and media theory while you learn how to produce high quality content - vital skills that will help you gain employment in Australia's competitive media industry. Additionally, you'll learn to develop communication strategies and brand campaigns for public relations and advertising work.


Applicants must meet the following entry requirements to enrol in this course:

  • Successful completion of the Victorian Certificate of Education (VCE), or its equivalent, including units 3 and 4 in English with a minimum score of 25, and meeting the associated minimum ATAR score; OR
  • Completion or partial completion of an approved tertiary qualification; OR
  • Significant and relevant work experience


Areas of study

In this communication course, the subjects you will study include:

  • Learning and communicating online
  • Professional communication practice
  • Introduction to media studies
  • Innovation cultures: perspectives on science and technology
  • Screen studies: movies, television and ourselves
  • Digital communities
  • Media, advertising, sport and society
  • Australian media crime and policy
  • Professional communication skills project
  • Introduction to design principles and processes
  • Contemporary design issues
  • Screen franchising and innovation
  • Media/literature project A
  • Researching social media publics
  • Fundamentals of marketing
  • Marketing and communication information and decision making

Students must also complete 8 elective units.

RTO 3059
Swinburne Online combines the prestigious name and high-quality education of Swinburne University of Technology with the ease and flexibility of online study. Drawing on over 20 years’ experience in the online tertiary education space, Swinburne Online has already helped over 5,000 students graduate with an industry-recognised qualification. With a range of university degrees and vocational diplomas that cover specialities including education, social sciences, business, design and communication – Swinburne Online is dedicated to helping students achieve their potential.
As a Swinburne Online student, you will have access to variety of support options to help you get the most out of your learning experience. A dedicated team of Student Liaison Officers (SLOs) are available seven days a week to answer any of your questions – be it academic, technical or administrative. You will also be assigned an eLearning advisor for the duration of your course, who will be your academic point of contact.

Career outcomes

Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Media and Communication With a Major in Media Studies from Swinburne University of Technology.

Graduates from the course will be proficient in designing, producing and delivering content for a range of contexts and platforms. Upon graduation you may be able to find work in:

  • Advertising agencies
  • Public relations firms
  • Media companies
  • Film and television production houses
  • Radio stations


Curious about where a career in communications could take you? Potential job outcomes may include:

  • Writer
  • Journalist
  • Media Presenter
  • Advertising Account Executive
  • Copywriter
  • Marketing Officer
  • Multimedia Developer

Payment options & support

Finance options

If you are an Australian citizen you may be eligible to receive a government study loan through HECS-HELP.

Swinburne Online also offers a number of scholarships and grants as a means of promoting equality, recognising excellence, and alleviating financial hardship. Enquire now for more information.

You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.

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Over 1,000 accredited online courses from leading Australian universities, TAFEs and colleges