This online Communication Management: Theory and Practice unit, delivered by Open Universities Australia in partnership with RMIT University, offers students the opportunity to explore the history and development of the theory and practice of communication management.
Students will be guided through the way in which today’s professional communication management practices have been influenced by the history and development of this field, with a particular focus on public relations.
Students will also become familiar with each element of the ‘four step process’, which includes research, goals and objectives, strategy and tactics, and evaluation. Each section of this unit will be discussed within an international context, to ensure students gain adequately broad knowledge. Students will also be made aware of best practices when it comes to designing communications both for public use and for internal use within an organisation.
Applicants must meet the criteria to be eligible to enter this program:
Be accepted into the Master of Communication Design, RMIT University
Areas of study
In this communication unit, the topics you will study include:
What is public relations?
History/development of public relations
Communication theory and systems theory
Models of public relations: behavioural change model and co-orientation theory
The Four Step Process: research
The Four Step Process: goals and objectives
The Four Step Process: strategy and tactics
The Four Step Process: evaluation
Corporate communications in a global environment
Strategic planning and designing communication objectives
Internal communications and ethical public relations practice
Presentation of communications plans
This unit is an elective in the following course:
Master of Communication Design, RMIT University
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
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Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
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This unit offers students a range of skills that will be useful in building a career, particularly for individuals who wish to pursue careers in communication design and public relations. Students will learn to pinpoint the requirements of various stakeholder groups in order to develop communication plans designed to meet these specific needs.
Best practices in communication across a range of sectors will be discussed, enabling students to develop communication plans suited to government, and business sectors. Ethical considerations for designing communications for each purpose will be discussed to ensure that individuals who successfully complete the unit will be adequately prepared to manage communications in a responsible manner.
Students will gain the necessary skills to enable them to communicate their ideas to specialist and non-specialist audiences in an effective and professional manner. They will also be encouraged to critically examine their own work, and reflect upon it in such a manner as to identify good judgement, ethical responsibility and autonomy. Demonstrating the ability to identify areas for improvement, as well as strengths, in communication plans will be core achievements for successful students.
Upon completion of the unit, students will have an in depth understanding of the theoretical underpinnings of communication management, as well as the conventions of professional practice.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Communication Management: Theory and Practice from RMIT University.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferrable knowledge.
Government financial support through FEE-HELP may be available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government FEE-HELP loan, meaning you can defer payment of your fees.
Get more information
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive FEE-HELP for this course!
This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
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