Introduction to Media Studies is an online unit provided by Swinburne University of Technology and Open Universities Australia, which offers an introduction to the study of mass media and the way it shapes social and cultural attitudes. It provides the essential first steps into the subject, introducing textual analysis and social and cultural theories.
Through this course you will learn to locate specific texts within wider social contexts and develop an awareness of the aims of cultural and critical theory. In addition, you will explore the intersection between practice and theory, and will enhance your ability to critically judge media texts.
The unit also provides a clear overview of the contemporary media environment in Australia and highlights debates over media ownership, production and distribution.
You cannot enrol in this unit if you have successfully completed the following unit because they are considered academically equivalent:
Texts and Contexts
Areas of study
In the Introduction to Media Studies unit, the topics you will study include:
What are media?
Audiences and representation
The public sphere and the fourth estate
Ideology: reporting war and terrorism
Television and reality
This unit is not currently a requirement for any course. Content may be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
Get more information
Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
OUA has done away with traditional semesters to give you the flexibility you need. Find out more.
Introduction to Media Studies provides you with a broad overview of the subject which will prove beneficial for both future studies and career development. By surveying the media landscape in Australia, you will gain essential information for entering the industry.
In addition, by increasing your critical awareness of the theory and ideas surrounding media studies, you will develop a deeper understanding of the subject. These issues can be applied to various issues in media, from the representation of refugees and reporting on war, to television, reality and audiences. The unit can therefore act as a platform to explore a range of areas within the media.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Introduction to Media Studies from Swinburne University of Technology.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferrable knowledge.
Government financial support through FEE-HELP or HECS-HELP may be available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government FEE-HELP or HECS-HELP loan, meaning you can defer payment of your fees.
Get more information
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive HECS-HELP or FEE-HELP for this course!
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
For two decades, Open Universities Australia (OUA) has partnered with leading Australian educators to make tertiary-level courses easier to access for people, no matter their background, their work status or their other life commitments. OUA has built up their reputation by making education more flexible, easier to tailor and available almost entirely online.
OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.
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