This online Introduction to Public Relations unit presents the theories, practices and history of public relations. Within this communications unit you will learn the major developments in public relation theory while studying the major issues facing the modern professional environment.
This unit, provided by Open Universities Australia in partnership with Griffith University, will teach you the core functions and underlying principles of public relations. You will learn strategies for government, community and media relations.; and be given an overview of how to effectively handle crisis management, sponsorship and event organisation.
Upon completion of this course unit you will be equipped with a ten point plan of public relations practice. Furthermore you will have the confidence to deal with a broad variety of clients and public relations scenarios.
You cannot enrol in this unit if you have completed the following unit as it is considered an academically equivalent:
Introduction to Public Relations
Areas of study
In this communications unit, the topics you will study include:
The fundamentals of public relations
Defining public relations
History and theories of public relations
Ethics, social responsibility & the law
Research & evaluation
Planning, strategy & budgeting
Tactics, skills & new communication technologies
Internal and community relations
Business and government
Issues and crisis management
Event management and sponsorship
Professional considerations – industry structure and expectations
This unit is a core requirement in the following course:
By studying this unit you will be prepared with a ten point plan to apply to public relations campaigns, and will have the knowledge needed to confidently deal with various clients and industry scenarios.
Upon the completion of this unit you will be a capable public relations communicate with the required writing and public communication skills.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Introduction to Public Relations from Griffith University.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferrable knowledge.
Government financial support through FEE-HELP or HECS-HELP is available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen you may be eligible to receive HECS-HELP or FEE-HELP for this unit, meaning you can defer payment of your fees.
Get more information
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive HECS-HELP or FEE-HELP for this course!
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
For two decades, Open Universities Australia (OUA) has partnered with leading Australian educators to make tertiary-level courses easier to access for people, no matter their background, their work status or their other life commitments. OUA has built up their reputation by making education more flexible, easier to tailor and available almost entirely online.
OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.
The My OUA portal is an online student medium that allows you access to all your course and enrolment information as well as access to student forums and assessment tips.