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This online Introduction to Public Relations unit presents the theories, practices and history of public relations. Within this communications unit you will learn the major developments in public relation theory while studying the major issues facing the modern professional environment.
This unit, provided by Open Universities Australia in partnership with Griffith University, will teach you the core functions and underlying principles of public relations. You will learn strategies for government, community and media relations.; and be given an overview of how to effectively handle crisis management, sponsorship and event organisation.
Upon completion of this course unit you will be equipped with a ten point plan of public relations practice. Furthermore you will have the confidence to deal with a broad variety of clients and public relations scenarios.
You cannot enrol in this unit if you have completed the following unit as it is considered an academically equivalent:
In this communications unit, the topics you will study include:
This unit is a core requirement in the following course:
This unit is part of a major, minor, stream or specialisation in the following course:
This unit is an approved elective in the following courses:
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
By studying this unit you will be prepared with a ten point plan to apply to public relations campaigns, and will have the knowledge needed to confidently deal with various clients and industry scenarios.
Upon the completion of this unit you will be a capable public relations communicate with the required writing and public communication skills.
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen you may be eligible to receive HECS-HELP or FEE-HELP for this unit, meaning you can defer payment of your fees.
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).Find out more about government study loans here.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.