This Open Universities Australia and RMIT University unit will give you the understanding necessary to enable you to identify the influences of the external environment on professional practice in media and communication. Enrolling in this online Leading Change in Media and Communication unit will expose you to a wide range of practically applicable knowledge – you will, for example, gain an understanding on how the profession is changing due to advances in technology.
You will consider how social change influences the media and communication industries, and will discuss how issues such as sustainability can be approached. You will become familiar with ethical frameworks, and will be able to apply these in order to ascertain the impact of change.
You will gain a critical understanding of the underpinnings of leadership in your field, and will be expected to reflect on and evaluate these approaches to leading.
To be eligible for this unit you must have completed the following unit:
Professional Research and Evaluation
This unit is open only to students of the Master of Communication Design course.
Areas of study
In this communications unit, the topics you will study include:
Introduction and overview
The media and communication landscape
Trends in media and communication
The importance of presence in light of technological advancement in global communications
Changing dynamics in audience and media: Some newer platforms
Trends in media and communication: The implications for agency models and integration
Internationalisation in media and communication: Implications of adaptation versus standardisation
Cross-cultural nuance in communication
The role of planning in fragmented and evolving agency landscape
Global communication awards
Accountability in communication: The move towards effectiveness, measurement and evaluation
What does transparency mean and how it affects communication practice
This unit is not currently a requirement for any course.
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
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Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
Worried your online qualification won't be recognised? Think again..
This unit is ideally suited to career advancement, particularly if you are, or intend to pursue a career as, a media or communication professional. You will learn a range of valuable leadership skills, and gain an understanding of how the professional landscape of the media and communication industries is influenced by social, political, technological, and economic change.
This unit gives you the opportunity to solve genuine industry problems and to become familiar with real challenges faced by various business through Work Integrated Learning. This style of learning allows you to apply theory to real-world situations, and to see how academic ideas can be applied in practice.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Leading Change in Media and Communication from RMIT University.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferrable knowledge.
Government financial support through FEE-HELP may be available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUAs full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government FEE-HELP loan, meaning you can defer payment of your fees.
Get more information
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive FEE-HELP for this course!
This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
For two decades, Open Universities Australia (OUA) has partnered with leading Australian educators to make tertiary-level courses easier to access for people, no matter their background, their work status or their other life commitments. OUA has built up their reputation by making education more flexible, easier to tailor and available almost entirely online.
OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.
The My OUA portal is an online student medium that allows you access to all your course and enrolment information as well as access to student forums and assessment tips.