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This online Media Buying and Planning unit from Open Universities Australia and Griffith University introduces students to the world of media planning.
Students work individually to complete a media strategy for a given client or product, gaining awareness of creative media strategy; how to identify and target audiences; how to buy appropriate media at the appropriate times; and the relevant costings and budget limitations involved.
This self-directed unit focuses on a range of traditional media, as well as online media and tie-ins with public events, preparing students to adapt and succeed across the marketing, advertising, textual analysis and budgeting roles that overlap in this industry.
This unit cannot be taken in your first year of study.
In this communications unit, the topics you will study include:
This unit is a core requirement in the following course:
This unit is part of a major, minor, stream or specialisation in the following courses:
This unit is an approved elective in the following courses:
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
By completing this unit, you will have the knowledge and tools to produce and execute a successful media buying campaign.
In particular, you will be able to develop a creative media strategy and briefing; identify target audiences; understand marketing and branding; identify the strengths and weaknesses of various media; operate according to buying processes for broadcast, print, digital and interactive media; and cater to budget and other constraints.
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen you may be eligible to receive HECS-HELP or FEE-HELP for this unit, meaning you can defer payment of your fees.
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).Find out more about government study loans here.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.