This online Media Buying and Planning unit from Open Universities Australia and Griffith University introduces students to the world of media planning.
Students work individually to complete a media strategy for a given client or product, gaining awareness of creative media strategy; how to identify and target audiences; how to buy appropriate media at the appropriate times; and the relevant costings and budget limitations involved.
This self-directed unit focuses on a range of traditional media, as well as online media and tie-ins with public events, preparing students to adapt and succeed across the marketing, advertising, textual analysis and budgeting roles that overlap in this industry.
This unit cannot be taken in your first year of study.
Areas of study
In this communications unit, the topics you will study include:
This unit is a core requirement in the following course:
Diploma of Public Relations, Griffith University
This unit is part of a major, minor, stream or specialisation in the following courses:
By completing this unit, you will have the knowledge and tools to produce and execute a successful media buying campaign.
In particular, you will be able to develop a creative media strategy and briefing; identify target audiences; understand marketing and branding; identify the strengths and weaknesses of various media; operate according to buying processes for broadcast, print, digital and interactive media; and cater to budget and other constraints.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Media Buying and Planning from Griffith University.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferrable knowledge.
Government financial support through FEE-HELP or HECS-HELP is available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen you may be eligible to receive HECS-HELP or FEE-HELP for this unit, meaning you can defer payment of your fees.
Get more information
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive HECS-HELP or FEE-HELP for this course!
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
For two decades, Open Universities Australia (OUA) has partnered with leading Australian educators to make tertiary-level courses easier to access for people, no matter their background, their work status or their other life commitments. OUA has built up their reputation by making education more flexible, easier to tailor and available almost entirely online.
OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.
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