Media Relations

Qualification: Undergraduate unit
Study mode: Online
Payment options: HECS-HELP may be available
FEE-HELP may be available
Duration: 13 weeks
Start date: Enquire now for upcoming start dates
Awarded by: Griffith University
Course Unit A course unit is a single subject offered as part of a program of study, but can be completed individually. You may receive Recognition of Prior Learning for studying this unit.

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About this unit

This online Media Relations unit from Open Universities Australia and Griffith University provides students with an advanced understanding of the important role and functions of media relations within public relations theory and practice.

Students will gain both the essential theoretical and practical tools necessary for managing public relations campaign strategies in various business, political and community settings.

This unit covers a range of topics including writing and distributing media releases, media ownership and structures, compiling a media kit and organising a news conference, preparing students for the demands of any media relations role.

Eligibility

It is recommended that you complete the following unit prior to enrolling:

You must also complete level 1 communication studies before commencing.

Areas of study

In this communication studies unit, the topics you will study include:

  • Introduction to media relations
  • Australian media organisations
  • Media structure and lists
  • Media releases
  • Media kits and other written public relations tools
  • Media relations case study
  • Features and magazine analysis
  • Radio and television styles
  • Media training
  • Media conferences
  • Media monitoring

Course pathways

This unit is a core requirement in the following courses:

  • Diploma of Journalism, Griffith University
  • Certificate of Public Relations, Griffith University

Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.

Get more information

Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

How will this unit advance my career?

By completing this unit, you will possess a sophisticated skill set for operating successfully in the often fast-paced, cutthroat communications and public relations environment.

You will understand the critical context of mass media theory and have an in-depth knowledge of the Australian media relations landscape, as well as the practical skills required for designing and executing effective media relations campaigns in business, community and political settings.

How else will I benefit from this unit?

  • Upon successful completion of this unit you will receive credit for competencies in Media Relations from Griffith University
  • Studying online means you can study where you want, at your own pace.
  • Gain industry-relevant skills and transferrable knowledge.
  • Government financial support through FEE-HELP or HECS-HELP is available.
  • Studying single units allows you the flexibility to work towards a qualification at your own pace.
  • Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.

Financial assistance

If you are an Australian citizen you may be eligible to receive HECS-HELP or FEE-HELP for this unit, meaning you can defer payment of your fees.

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

You may be eligible to receive HECS-HELP or FEE-HELP for this course!

This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
For two decades, Open Universities Australia (OUA) has partnered with leading Australian educators to make tertiary-level courses easier to access for people, no matter their background, their work status or their other life commitments. OUA has built up their reputation by making education more flexible, easier to tailor and available almost entirely online.

OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.

The My OUA portal is an online student medium that allows you access to all your course and enrolment information as well as access to student forums and assessment tips.

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Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

FREE CALL 1800 063 523

Monday to Friday: 8am - late
Saturday and Sunday: 9am - 5pm

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