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This online Media Relations unit from Open Universities Australia and Griffith University provides students with an advanced understanding of the important role and functions of media relations within public relations theory and practice.
Students will gain both the essential theoretical and practical tools necessary for managing public relations campaign strategies in various business, political and community settings.
This unit covers a range of topics including writing and distributing media releases, media ownership and structures, compiling a media kit and organising a news conference, preparing students for the demands of any media relations role.
It is recommended that you complete the following unit prior to enrolling:
You must also complete level 1 communication studies before commencing.
In this communication studies unit, the topics you will study include:
This unit is a core requirement in the following courses:
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
By completing this unit, you will possess a sophisticated skill set for operating successfully in the often fast-paced, cutthroat communications and public relations environment.
You will understand the critical context of mass media theory and have an in-depth knowledge of the Australian media relations landscape, as well as the practical skills required for designing and executing effective media relations campaigns in business, community and political settings.
If you are an Australian citizen you may be eligible to receive HECS-HELP or FEE-HELP for this unit, meaning you can defer payment of your fees.
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).Find out more about government study loans here.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.