This online unit from Open Universities Australia and Griffith University aims to improve your overall public writing and communication ability. The unit will equip you with the techniques and modes of writing persuasively, and gives you an understanding of the impact of writing within the contemporary communications industries.
The unit will also demonstrate the responsibilities that someone working in PR and marketing will have and will show you the best practices when writing for different types of organisations. This will be done through not only theories but also practical exercises enhancing your understanding.
As well as improving your overall skill the unit goes into the theory of public writing, demonstrating to you the key skills and practices on the topic. The Public Writing unit looks to show you the impact both good and poor practices can have on stakeholders and citizenship.
To be eligible for this unit, you must have completed at least one first year unit in business communication, creative writing, journalism or public relations.
Areas of study
In this Public Writing unit, the topics you will study include:
Definition of public writing
History of public writing and key messages
Professional writing in detail
Theory and public writing
Types of public writing
Packaging public writing
Preparing and researching public writing
Where does public writing go
Public writing case studies
This unit is a part of a major, minor, stream or specialisation in the following course:
Bachelor of Communication, Griffith University
This unit is an approved elective for the following course:
Bachelor of Arts
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
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Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
Worried your online qualification won't be recognised? Think again..
This online unit will prove particularly popular with those of you who wish to enter either the media, communications or PR sectors. By demonstrating the numerous different ways to write and the theories involved in good public writing, this unit could lead to a career in a number of communication positions.
As well as proving vital to obtain a role in communications, good written skills are crucial for any workplace and this unit will teach you how to be persuasive in your writing.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Public Writing from Griffith University.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferrable knowledge.
Government financial support through FEE-HELP or HECS-HELP may be available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.
Get more information
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive HECS-HELP or FEE-HELP for this course!
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
For two decades, Open Universities Australia (OUA) has partnered with leading Australian educators to make tertiary-level courses easier to access for people, no matter their background, their work status or their other life commitments. OUA has built up their reputation by making education more flexible, easier to tailor and available almost entirely online.
OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.
The My OUA portal is an online student medium that allows you access to all your course and enrolment information as well as access to student forums and assessment tips.