Publishing in the Marketplace

Qualification: Undergraduate unit
Study mode: Online
Payment options: HECS-HELP may be available
FEE-HELP may be available
Duration: 13 weeks
Start date: Enquire now for upcoming start dates
Awarded by: Griffith University
Course Unit A course unit is a single subject offered as part of a program of study, but can be completed individually. You may receive Recognition of Prior Learning for studying this unit.

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About this unit

Publishing in the Marketplace, offered by Open Universities Australia and Griffith University, gives you an excellent introduction to the functions of the publishing industry. Discuss the nature of the publishing industry as a combination of contrasting commercial and cultural elements.

Explore the history of the publishing industry, with emphasis on how it has changed and evolved over the years, and discuss the recent trends in consumption of electronic books and other products of non-traditional publishing.

This online unit will guide you through the role of the industry as a whole as well as the roles of individual publishing professionals. You’ll also take an in-depth look at business strategies and the variety of products produced by publishing companies. Learn about the roles of the publisher and the editor, discuss editing and proofreading practices, and become familiar with the sales and marketing functions. Upon completion of this unit, you will have an understanding of the full publishing supply chain.

Eligibility

To be eligible for this unit, it’s recommended that you have completed the following units, or have equivalent knowledge:

  • Creative Writing, Forms and Structures
  • Writing the Short Story

Areas of study

In this publishing unit, the topics you will study include:

  • History of the book
  • Evolution of the publishing industry
  • Position of publishing in both cultural and business sectors
  • Role of the publisher
  • Role of the editor
  • Book design and production
  • Marketing and sales
  • Electronic publishing
  • Non-traditional publishing
  • Structural editing – macro approaches to text analysis
  • Copy editing – micro approaches to text analysis
  • Proofreading – conventions and practice

Course pathways

This unit is part of a major, minor, stream or specialisation in the following courses:

  • Bachelor of Arts, Griffith University
  • Bachelor of Communication, Griffith University

Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.

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Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

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How will this unit advance my career?

This unit provides you with fascinating insight into the publishing supply chain. You will develop an understanding of editorial, production, sales and marketing processes, which will help you decide if you are interested in a career in publishing, and if so, which area of publishing you are interested in pursuing.

Though this unit is ideally suited to students who want a career in publishing, it also offers a range of transferable skills and knowledge. Learning about editing and proofreading, for example, will help you to develop your written communication skills, which will be useful across professions. Having an understanding of sales and marketing functions and processes is also likely to be of use to you during your career.

How else will I benefit from this unit?

  • Upon successful completion of this unit you will receive credit for competencies in Publishing in the Marketplace from Griffith University.
  • Studying online means you can study where you want, at your own pace.
  • Gain industry-relevant skills and transferable knowledge.
  • Government financial support through FEE-HELP or HECS-HELP may be available.
  • Studying single units allows you the flexibility to work towards a qualification at your own pace.
  • Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA's full degree programs.

Get more information

Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Financial assistance

If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

You may be eligible to receive HECS-HELP or FEE-HELP for this course!

This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
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Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

FREE CALL 1800 063 523

Monday to Friday: 8am - late
Saturday and Sunday: 9am - 5pm

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