Publishing in the Marketplace, offered by Open Universities Australia and Griffith University, gives you an excellent introduction to the functions of the publishing industry. Discuss the nature of the publishing industry as a combination of contrasting commercial and cultural elements.
Explore the history of the publishing industry, with emphasis on how it has changed and evolved over the years, and discuss the recent trends in consumption of electronic books and other products of non-traditional publishing.
This online unit will guide you through the role of the industry as a whole as well as the roles of individual publishing professionals. You’ll also take an in-depth look at business strategies and the variety of products produced by publishing companies. Learn about the roles of the publisher and the editor, discuss editing and proofreading practices, and become familiar with the sales and marketing functions. Upon completion of this unit, you will have an understanding of the full publishing supply chain.
To be eligible for this unit, it’s recommended that you have completed the following units, or have equivalent knowledge:
Creative Writing, Forms and Structures
Writing the Short Story
Areas of study
In this publishing unit, the topics you will study include:
History of the book
Evolution of the publishing industry
Position of publishing in both cultural and business sectors
Role of the publisher
Role of the editor
Book design and production
Marketing and sales
Structural editing – macro approaches to text analysis
Copy editing – micro approaches to text analysis
Proofreading – conventions and practice
This unit is part of a major, minor, stream or specialisation in the following courses:
Bachelor of Arts, Griffith University
Bachelor of Communication, Griffith University
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
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This unit provides you with fascinating insight into the publishing supply chain. You will develop an understanding of editorial, production, sales and marketing processes, which will help you decide if you are interested in a career in publishing, and if so, which area of publishing you are interested in pursuing.
Though this unit is ideally suited to students who want a career in publishing, it also offers a range of transferable skills and knowledge. Learning about editing and proofreading, for example, will help you to develop your written communication skills, which will be useful across professions. Having an understanding of sales and marketing functions and processes is also likely to be of use to you during your career.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Publishing in the Marketplace from Griffith University.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferable knowledge.
Government financial support through FEE-HELP or HECS-HELP may be available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA's full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.
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Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive HECS-HELP or FEE-HELP for this course!
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
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OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.
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Learn to become a professional editor by workshopping your skills and progressing through different levels of difficulty in this Writing, Editing and Publishing unit of study from Curtin University.
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Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
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