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This online unit in Writing Rhetoric and Persuasion is aimed at professional writers or communications practitioners looking to expand their skills.
The unit is offered by Open Universities Australia, in partnership with Curtin University, and is designed to train students in the craft of persuasive communication and writing.
By studying key elements of communication such as purpose and audience, culture and context, students learn about the difference between information and persuasion, and are subsequently equipped with the strategies needed to communicate in an influential manner.
Students will be introduced to a range of techniques employed by media professionals to frame, recontextualise and present communiqué on behalf of government departments, corporations and high-status individuals.
The unit also reflects upon the ethical dimensions of writing within this sector, and addresses key forms of writing such as speeches, presentations and digital platforms.
Anyone can apply. Students should note this unit contains adult themes. If you are under 16, you will need to complete a parental consent form to enrol in this unit.
In this communications unit, the topics you will study include:
This unit is a major, minor, stream or specialisation in the following courses:
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This unit is highly practical and relevant to professionals working within public relations and advertising. By studying this unit you will expand your professional skillset and learn how to write persuasive and well-considered speeches, presentations and media statements on behalf of your clients or employer.
Such skills are highly valuable to the field of public communications, but can also be applied across a range of industry sectors and contexts.
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen you may be eligible to receive HECS-HELP or FEE-HELP for this unit, meaning you can defer payment of your fees.
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).Find out more about government study loans here.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.