Identity Management and Positioning is an online unit offered by RMIT in association with Open Universities Australia. In essence, the unit defines the principles of brand identity, and explores how they can be unlocked for maximum potential. The unit also considers the contemporary potential of brand identity in the context of the digital age.
The unit begins by considering brand identity from a visual perspective, exploring logos and packaging, and considering the wider positioning implications. You will then learn how to implement different design strategies, with an awareness of modern industry trends.
Ultimately, this unit provides intensive study of the constantly evolving world of brand identity, preparing you to apply these principles within a professional context.
In order to enrol in this unit, you must be accepted into the following course:
Master of Communication Design, RMIT University
Areas of study
In this communications unit, the topics you will study include:
What is identity and what contributes to the formation of a successful identity?
Giving birth to an identity
Ongoing maintenance of the company identity
This unit is not currently a requirement for any courses, but content may be relevant to a number of courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
Get more information
Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
Worried your online qualification won't be recognised? Think again.
How a brand positions itself, and defines and maintains its identity, is essential to success in the modern commercial environment. If you are a design student aspiring to enter the world of commercial creativity, a unit such as this indicates that you do not just have creative skills – you also possess relevant business insight.
Though you may have incredible Photoshop skills, studying this unit will provide you with credit for competencies in Identity Management and Positioning, indicating to employers that you are job-ready.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Identity Management and Positioning from RMIT University.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferrable knowledge.
Government financial support through FEE-HELP may be available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government FEE-HELP loan, meaning you can defer payment of your fees.
Get more information
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive FEE-HELP for this course!
This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
For two decades, Open Universities Australia (OUA) has partnered with leading Australian educators to make tertiary-level courses easier to access for people, no matter their background, their work status or their other life commitments. OUA has built up their reputation by making education more flexible, easier to tailor and available almost entirely online.
OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.
The My OUA portal is an online student medium that allows you access to all your course and enrolment information as well as access to student forums and assessment tips.