Over 2,000 accredited courses from leading Australian universities, TAFEs and colleges

Bachelor of Arts (Web Communication)

  • Qualification:

    Bachelor's Degree

  • Study mode:

    On Campus

  • Payment options:

    HECS-HELP may be available
    Payment plan
    Upfront payment

  • Duration:

    3 years full-time or part-time equivalent

  • Start date:

    Enquire now for upcoming start dates!

  • Awarded by:

    Murdoch University

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What you'll learn

About this course

Build the practical skills and business savvy to communicate effectively in an online world with the Bachelor of Arts (Web Communication) from Murdoch University.

A combination of web design, digital marketing and public relations, this course gives you a diverse practical skillset to work in new industries. You'll graduate with a relevant, contemporary qualification, and an appetite for new thinking.

Students in this course learn how to develop high-level communications strategies, execute digital campaigns, effectively harness digital media, and develop creative and technical skillset across a range of areas. You'll skill up in social media, digital publishing, search engines and SEO, websites, video, mobile technology and games. There is also the opportunity to pair this course with a second major, equipping you with the skills and knowledge to communicate about something you're really passionate about.

Eligibility

To be eligible for entry into this course, applicants must meet the following entry requirements:

  • Completed Australian senior secondary studies with an ATAR equal to or above this year's admission cut-off; OR
  • Achieved a multiple choice score of 135 or above in the Special Tertiary Admissions Test (STAT); OR
  • Completed a recognised post-secondary course; OR
  • Completed approved university preparation (foundation) studies; OR
  • Completed at least one year of study at a recognised tertiary or higher education institution; OR
  • Completed 2 units at an Australian university or through Open Universities Australia.

If you don't meet any of these academic entry requirements, Murdoch University offers several pathways, including the FlexiTrack university preparation program, to help you qualify for this course.

Areas of study

In this communications course, the subjects you may study include:

Year 1

  • Academic learning skills
  • Ideas and identity
  • Introduction to public relations
  • Introduction to graphic design
  • Introduction to social media

Plus your choice of a general elective unit.

Year 2

  • Psychology: measurement, design and analysis (for primary major in social and developmental psychology)
  • Developing research skills and methods (for all other primary majors)
  • Web strategy
  • Web design
  • Screen: small, medium and large

Plus your choice of general elective unit and a university-wide breadth unit.

Year 3

  • Advanced quantitative research methods (for primary major in social and developmental psychology)
  • Advanced research in the arts (for all other primary majors)
  • Business of freelancing
  • Web communication professional placement
  • Web metrics
  • Web communication project

Plus your choice of general elective units.

You may be eligible for advanced standing if your previous education or work experience meet certain criteria.

One of the top 500 universities in the world (2016-2017 Times Higher Education World University Rankings), Murdoch University has a reputation for excellence in teaching and research. Across its campuses in Australia, Dubai and Singapore, Murdoch offers over 200 undergraduate and postgraduate courses spanning a broad range of disciplines, including veterinary science, Information Technology, law, business, psychology and counterterrorism. Murdoch University is part of the Innovative Research Universities network, a group of universities that advises the Australian government on higher education policy.
Murdoch University is committed to providing tailored support to all its students in order to help them meet their educational objectives. It provides a wide range of dedicated services, including career and employment assistance, counselling, disability support, Aboriginal and Torres Strait Islander affairs and study advice. In addition, students have access to a wide range of services including mentoring for first-year students and bespoke programs to support learners who are elite athletes, international students, LGBTIQ students or reservists in the Australian Defence Force.

Career outcomes

Upon successful completion of this course you will receive a nationally recognised Bachelor of Arts (Web Communication) from Murdoch University.

You'll also enjoy the flexibility of a contemporary qualification for a changing world - your dream job may not even exist yet.

Curious about where a career in digital media could take you? Potential job outcomes may include:

  • Web Designer
  • Advertising Account Executive
  • Digital Marketer
  • Content Producer
  • Social Media Strategist
  • Web Developer
  • Web Communications Specialist
  • SEO Strategist
  • Communications Consultant

Payment options & support

Finance options

Eligible students can apply for a HECS-HELP loan to cover the upfront costs of all or part of your fees.

Alternatively, you can pay annually for the units you choose to study in that year.

Murdoch University also offers a number of scholarships to successful applicants.

You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.

Get more information

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