Advanced Diploma of Marketing (BSB60515)

Qualification: Advanced Diploma
Course Code: BSB60515
Study mode: Online
Payment options: VET FEE-HELP may be available
Duration: 12-18 months
Start date: Enquire now for upcoming start dates
Awarded by: Martin (RTO 5806)
Course fees: Price may vary
This course meets Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

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8:30am - 5:30pm AEST Monday - Friday

About this course

The online Advanced Diploma of Marketing (BSB60515) through Upskilled provides students with a high-level understanding of the concepts required to strategically manage a range of marketing operations. The course offers comprehensive training in the core principles and practices of effective marketing, including design, implementation and analysis.

The advanced knowledge and strategic skillset offered during this course equips students with the leadership skills required for a role in marketing management.

Eligibility

Applicants must meet the following minimum entry requirements:

  • Hold a relevant diploma

OR

  • Have completed substantial relevant work experience.

Areas of study

Core units - complete all:

  • Manage the marketing process
  • Manage market research
  • Develop organisational marketing objectives
  • Develop a marketing plan

Elective units - complete four:

  • Plan and establish compliance management systems
  • Develop and implement diversity policy
  • Manage finances
  • Manage knowledge and information
  • Lead and manage organisational change
  • Provide leadership across the organisation
  • Manage innovation and continuous improvement
  • Develop and implement strategic plans
  • Develop and implement a business plan
  • Manage compliance within the marketing legislative framework
  • Design and develop an integrated marketing communication plan
  • Manage the marketing process
  • Evaluate international marketing opportunities
  • Manage international marketing programs
  • Manage market research
  • Develop organisational marketing objectives
  • Develop a marketing plan
  • Manage measurement of marketing effectiveness
  • Manage risk
  • Develop workplace policy and procedures for sustainability
  • Develop, implement and maintain WHS management systems
  • Establish and maintain strategic networks
  • Manage strategic contracts

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Want more information about this course? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

This advanced diploma program is ideal for anyone looking to take on additional responsibilities and progress to management-level within a marketing role. The course provides a highly transferable skillset that may extend beyond marketing, training students in general leadership and problem-solving capabilities.

Potential job outcomes include:

  • Marketing director
  • Marketing strategist
  • National, regional or global marketing manager

Get more information

Want more information about this course? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Finance options

If you are an Australian citizen you may be eligible to receive VET FEE-HELP, meaning you can defer your course fees.

Upskilled offers their recruitment service on behalf of Study Group (5806) trading as Martin at no expense to you, as they receive remuneration from their providers.

Get more information

Want more information about this course? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

You may be eligible to receive VET FEE-HELP for this course!

This course can be paid for through the VET FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
RTO 40374
Upskilled is a leading Registered Training Organisation (RTO) that delivers innovative, effective and efficient vocational education, training and short courses for working professionals, job seekers and school leavers. As one of the largest RTOs in Australia, Upskilled partners with businesses and career-minded individuals to achieve amazing outcomes. Choose from over 100 qualifications across more than 20 disciplines and start chasing your dream career today. With Upskilled, you're qualifying for tomorrow!
As a student of Upskilled you will have access to continued support, advice and guidance from your online trainer via phone or email. Your trainer will give you valuable feedback on your assessments and help you with your course material. Additional support with your study is also available during out-of-work hours via phone or Skype.

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Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

And get a free course guide

FREE CALL 1800 647 512

8:30am - 5:30pm AEST Monday - Friday

Over 1,000 accredited online courses from leading Australian universities, TAFEs and colleges