Advertising Issues: Regulation, Ethics and Cultural Considerations

Qualification: Undergraduate unit
Study mode: Online
Payment options: HECS-HELP may be available
FEE-HELP may be available
Duration: 13 weeks
Start date: Enquire now for upcoming start dates
Awarded by: Swinburne University of Technology
Course Unit A course unit is a single subject offered as part of a program of study, but can be completed individually. You may receive Recognition of Prior Learning for studying this unit.

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About this unit

This unit, entitled Advertising Issues: Regulation, Ethics and Cultural Considerations, offers students an excellent grounding in a range of contemporary issues faced by the advertising industry. Open Universities Australia and Swinburne University offers a unit that covers a broad array of important issues, from legally regulated issues, to those of a more ambiguous ethical nature. Students will become familiar with the regulatory bodies that oversee advertising, as well as the rules surrounding intellectual property rights and advertising.

Students will also gain insight into the way culture defines the boundaries of advertising, which will be gained by exploring cultural differences across national markets and discussing cultural differences in advertising. Students will also discuss the ethical issues associated with political advertising, along with the ethical implications of fear mongering in advertising. How companies should respond to economic pressures and comply to their social responsibilities is also explored in this unit.

Eligibility

Applicants must meet the criteria to be eligible to enter this program:

  • Have completed the Principles of Advertising unit

AND

  • Have not completed this unit or an academic equivalent before

Areas of study

In this advertising unit unit, the topics you will study include:

  • Defining contemporary issues in advertising
  • Advertising complaint and control: an introduction to the different bodies that govern the industry and industry self-regulation
  • Advertising and the Trade Practices Act: Section 52 and criminal provisions
  • Intellectual property and advertising: copyright, creative and marketing rights
  • Moral philosophy and the ethics of advertising
  • The ethical implications of economic pressure and social responsibility
  • Advertising and fear
  • Political advertising
  • Cultural considerations in advertising and cross-cultural in-depth interviews
  • Cultural differences in national markets
  • Media placement and new media opportunities for advertising
  • The impacts of influencing consumer perception and behaviour

Course pathways

This unit is a core requirement in the following course:

  • Bachelor of Business, Swinburne University

This unit is an approved elective in the following course:

  • Bachelor of Arts (Internet Communications), Curtin University

Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.

Get more information

Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

OUA has done away with traditional semesters to give you the flexibility you need. Find out more.

How will this unit advance my career?

This unit will be of particular interest to students who intend to pursue a career within advertising or marketing. Students will complete this unit with a firm understanding of the contemporary issues facing advertisers, and have the appropriate knowledge of ethics and laws needed to work within the industry.

Having explored the moral and ethical implications of advertising, students will be in a better position to navigate and avoid unethical or illegal practices, and succeed in the fast-paced world of advertising.

How else will I benefit from this unit?

  • Upon successful completion of this unit you will receive credit for competencies in Advertising Issues: Regulation, Ethics and Cultural Considerations from Swinburne University.
  • Studying online means you can study where you want, at your own pace.
  • Gain industry-relevant skills and transferrable knowledge.
  • Government financial support through FEE-HELP or HECS-HELP may be available.
  • Studying single units allows you the flexibility to work towards a qualification at your own pace.
  • Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.

Get more information

Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Financial assistance

If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees. Find out more about government study loans here.

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

You may be eligible to receive HECS-HELP or FEE-HELP for this course!

This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
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Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

FREE CALL 1800 063 523

Monday to Friday: 8am - late
Saturday and Sunday: 9am - 5pm

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