This unit, entitled Advertising Issues: Regulation, Ethics and Cultural Considerations, offers students an excellent grounding in a range of contemporary issues faced by the advertising industry. Open Universities Australia and Swinburne University offers a unit that covers a broad array of important issues, from legally regulated issues, to those of a more ambiguous ethical nature. Students will become familiar with the regulatory bodies that oversee advertising, as well as the rules surrounding intellectual property rights and advertising.
Students will also gain insight into the way culture defines the boundaries of advertising, which will be gained by exploring cultural differences across national markets and discussing cultural differences in advertising. Students will also discuss the ethical issues associated with political advertising, along with the ethical implications of fear mongering in advertising. How companies should respond to economic pressures and comply to their social responsibilities is also explored in this unit.
Applicants must meet the criteria to be eligible to enter this program:
Have completed the Principles of Advertising unit
Have not completed this unit or an academic equivalent before
Areas of study
In this advertising unit unit, the topics you will study include:
Defining contemporary issues in advertising
Advertising complaint and control: an introduction to the different bodies that govern the industry and industry self-regulation
Advertising and the Trade Practices Act: Section 52 and criminal provisions
Intellectual property and advertising: copyright, creative and marketing rights
Moral philosophy and the ethics of advertising
The ethical implications of economic pressure and social responsibility
Advertising and fear
Cultural considerations in advertising and cross-cultural in-depth interviews
Cultural differences in national markets
Media placement and new media opportunities for advertising
The impacts of influencing consumer perception and behaviour
This unit is a core requirement in the following course:
Bachelor of Business, Swinburne University
This unit is an approved elective in the following course:
Bachelor of Arts (Internet Communications), Curtin University
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
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Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
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This unit will be of particular interest to students who intend to pursue a career within advertising or marketing. Students will complete this unit with a firm understanding of the contemporary issues facing advertisers, and have the appropriate knowledge of ethics and laws needed to work within the industry.
Having explored the moral and ethical implications of advertising, students will be in a better position to navigate and avoid unethical or illegal practices, and succeed in the fast-paced world of advertising.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Advertising Issues: Regulation, Ethics and Cultural Considerations from Swinburne University.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferrable knowledge.
Government financial support through FEE-HELP or HECS-HELP may be available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees. Find out more about government study loans here.
Get more information
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive HECS-HELP or FEE-HELP for this course!
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
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