may be available
FEE-HELP may be available
Enquire now for upcoming start dates
Swinburne University of Technology
This unit, entitled Advertising Issues: Regulation, Ethics and Cultural Considerations, offers students an excellent grounding in a range of contemporary issues faced by the advertising industry. Open Universities Australia and Swinburne University offers a unit that covers a broad array of important issues, from legally regulated issues, to those of a more ambiguous ethical nature. Students will become familiar with the regulatory bodies that oversee advertising, as well as the rules surrounding intellectual property rights and advertising.
Students will also gain insight into the way culture defines the boundaries of advertising, which will be gained by exploring cultural differences across national markets and discussing cultural differences in advertising. Students will also discuss the ethical issues associated with political advertising, along with the ethical implications of fear mongering in advertising. How companies should respond to economic pressures and comply to their social responsibilities is also explored in this unit.
Applicants must meet the criteria to be eligible to enter this program:
In this advertising unit unit, the topics you will study include:
This unit is a core requirement in the following course:
This unit is an approved elective in the following course:
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This unit will be of particular interest to students who intend to pursue a career within advertising or marketing. Students will complete this unit with a firm understanding of the contemporary issues facing advertisers, and have the appropriate knowledge of ethics and laws needed to work within the industry.
Having explored the moral and ethical implications of advertising, students will be in a better position to navigate and avoid unethical or illegal practices, and succeed in the fast-paced world of advertising.
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees. Find out more about government study loans here.
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).Find out more about government study loans here.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.