Through this unit, offered by Open Universities Australia and Swinburne University, students will be provided with an advanced understanding of the development and execution of advertising campaigns in line with current professional standards.
During the Advertising Management and Campaigns Project unit, you will be taught the skills to research, plan, implement and evaluate advertising campaigns. The focus of this unit will be a group project that allows students to apply their theoretical learnings to produce an advertising project for a real-world client.
This project will be based on an initial meeting with your group's client, either a community group or small business, and you will work on a campaign to meet their needs. You will be assessed based on individual assignments and exercises (25-45%) and group presentation and project work (55-75%).
To enrol, applicants must have not completed this unit or its academic equivalent, and must also have successfully completed the following:
Advertising Issues: Regulation, Ethics and Cultural Considerations
Concept Development and Copywriting
Areas of study
In this advertising unit, the topics you will study include:
Communication strategy and development
Development of briefs
Developing and refining campaign materials and strategies
Booking media space
Campaign implementation and tracking
This unit is a core requirement in the following course:
Bachelor of Business, Swinburne University
Content may also be relevant to other courses and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
Get more information
Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
OUA has done away with traditional semesters to give you the flexibility you need. Find out more.
On completion of this hands-on project-based OUA unit, you will have a solid grounding in professional advertising practices. You will have the skills to perform developmental research and use these to create effective results-driven advertising campaigns. You will be able to show a thorough understanding of campaign implementation including media buying; you will also be able to track the effectiveness of ongoing campaigns and evaluate overall campaign performance after completion.
During the unit, you will create a tangible body of work to exhibit these skills in practice and show your ability to function as part of a cohesive team. You will also be able to show experience of dealing directly with a client and building a campaign to fulfil their requirements.
Overall, this unit will enable you to add to your graduating portfolio and thereby demonstrate to prospective employers your ability to apply the advertising theory you have studied in the classroom to projects based on clients with real-world needs.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Advertising Management and Campaigns Project from Swinburne University.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferable knowledge.
Government financial support through FEE-HELP or HECS-HELP may be available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.
Get more information
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive HECS-HELP or FEE-HELP for this course!
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
For two decades, Open Universities Australia (OUA) has partnered with leading Australian educators to make tertiary-level courses easier to access for people, no matter their background, their work status or their other life commitments. OUA has built up their reputation by making education more flexible, easier to tailor and available almost entirely online.
OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.
The My OUA portal is an online student medium that allows you access to all your course and enrolment information as well as access to student forums and assessment tips.