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Swinburne University of Technology
This online Advertising Media Planning and Purchasing unit, provided by Open Universities Australia in tandem with Swinburne University, aims to provide students with the fundamental knowledge needed for a career as a media planner, buyer or strategist.
Some of the key topics covered within this unit include how to successfully analyse what media is relevant to a client's business needs and marketing objectives, how to prepare a media buying plan that is tailored to meet the client’s goals, and how to effectively evaluate the performance of the given media buying program.
Ultimately, these three topics work together to ensure Advertising Media Planning and Purchasing arms students with the breadth of industry-specific knowledge needed to thrive in the competitive field of media buying and planning.
Applicants must meet the criteria to be eligible to enter this program:
In this advertisiing unit, the topics you will study include:
This unit is part of a major, minor, stream or specialisation in the following courses:
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This Advertising Media Planning and Purchasing unit is uniquely positioned to give students a real head-start in breaking into the competitive world of media. In the current economic climate, employers are increasingly looking for job-specific knowledge and training.
So in order to get a foot in the door, it’s important that students specialise their communications degrees where possible. In a world of increasingly demanding clients, ever-shrinking deadlines, and a constantly changing and complex business landscape, media agencies don't have the time or resources to train people on the job. With the right qualifications and educational background however, it is still possible to break into this competitive industry – which is where this unit comes in handy.
This unit is vocational, and is specifically designed to equip students with the skills needed to face the day-to-day challenges of this fast-paced, exciting industry. From analysing and establishing a competent strategy for a client’s media needs, to formulating the findings into an effective media plan, this unit truly provides a 360 degree view on everything you need to know to secure that dream role in the media planning business.
The unit is assessed through a mixture of individual and group assignments, so students who successfully complete this unit will have well-developed research, writing and teamwork skills – all of which are valuable skills in almost any industry.
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.
Find out more about government study loans here.
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).Find out more about government study loans here.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.