This online Advertising Media Planning and Purchasing unit, provided by Open Universities Australia in tandem with Swinburne University, aims to provide students with the fundamental knowledge needed for a career as a media planner, buyer or strategist.
Some of the key topics covered within this unit include how to successfully analyse what media is relevant to a client's business needs and marketing objectives, how to prepare a media buying plan that is tailored to meet the client’s goals, and how to effectively evaluate the performance of the given media buying program.
Ultimately, these three topics work together to ensure Advertising Media Planning and Purchasing arms students with the breadth of industry-specific knowledge needed to thrive in the competitive field of media buying and planning.
Applicants must meet the criteria to be eligible to enter this program:
Applicants must have successfully completed the Principles of Advertising unit
Areas of study
In this advertisiing unit, the topics you will study include:
Why media are important
Learning the language of media
Learning about media costs
The media and its characteristics
How marketing objectives impact media planning
Defining the target audience
Geography's role in planning
Seasonality and timing
Setting media communication goals
How to prepare an advertising media plan
Evaluating an advertising media plan
Matching media to the total brand plan
Developing test plans
What to look for in media execution
This unit is part of a major, minor, stream or specialisation in the following courses:
This Advertising Media Planning and Purchasing unit is uniquely positioned to give students a real head-start in breaking into the competitive world of media. In the current economic climate, employers are increasingly looking for job-specific knowledge and training.
So in order to get a foot in the door, it’s important that students specialise their communications degrees where possible. In a world of increasingly demanding clients, ever-shrinking deadlines, and a constantly changing and complex business landscape, media agencies don't have the time or resources to train people on the job. With the right qualifications and educational background however, it is still possible to break into this competitive industry – which is where this unit comes in handy.
This unit is vocational, and is specifically designed to equip students with the skills needed to face the day-to-day challenges of this fast-paced, exciting industry. From analysing and establishing a competent strategy for a client’s media needs, to formulating the findings into an effective media plan, this unit truly provides a 360 degree view on everything you need to know to secure that dream role in the media planning business.
The unit is assessed through a mixture of individual and group assignments, so students who successfully complete this unit will have well-developed research, writing and teamwork skills – all of which are valuable skills in almost any industry.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Advertising Media Planning and Purchasing from Swinburne University.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferable knowledge.
Government financial support through FEE-HELP or HECS-HELP may be available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive HECS-HELP or FEE-HELP for this course!
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
For two decades, Open Universities Australia (OUA) has partnered with leading Australian educators to make tertiary-level courses easier to access for people, no matter their background, their work status or their other life commitments. OUA has built up their reputation by making education more flexible, easier to tailor and available almost entirely online.
OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
Open Universities Australia offers a range of administrative and student support options. As a student of OUA you will have access to four hours of free expert tutoring support for each unit undertaken through the tutoring service SMARTHINKING. This on-demand service allows you to get fast, detailed feedback on your assignment drafts and gives you access to your tutor in real time.
The My OUA portal is an online student medium that allows you access to all your course and enrolment information as well as access to student forums and assessment tips.