Advertising Media Planning and Purchasing

Qualification: Undergraduate unit
Study mode: Online
Payment options: HECS-HELP may be available
FEE-HELP may be available
Duration: 13 weeks
Start date: Enquire now for upcoming start dates
Awarded by: Swinburne University of Technology
Course Unit A course unit is a single subject offered as part of a program of study, but can be completed individually. You may receive Recognition of Prior Learning for studying this unit.

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About this unit

This online Advertising Media Planning and Purchasing unit, provided by Open Universities Australia in tandem with Swinburne University, aims to provide students with the fundamental knowledge needed for a career as a media planner, buyer or strategist.

Some of the key topics covered within this unit include how to successfully analyse what media is relevant to a client's business needs and marketing objectives, how to prepare a media buying plan that is tailored to meet the client’s goals, and how to effectively evaluate the performance of the given media buying program.

Ultimately, these three topics work together to ensure Advertising Media Planning and Purchasing arms students with the breadth of industry-specific knowledge needed to thrive in the competitive field of media buying and planning.

Eligibility

Applicants must meet the criteria to be eligible to enter this program:

  • Applicants must have successfully completed the Principles of Advertising unit

Areas of study

In this advertisiing unit, the topics you will study include:

  • Why media are important
  • Learning the language of media
  • Learning about media costs
  • The media and its characteristics
  • How marketing objectives impact media planning
  • Defining the target audience
  • Geography's role in planning
  • Seasonality and timing
  • Creative implications
  • Competitive analysis
  • Setting media communication goals
  • How to prepare an advertising media plan
  • Evaluating an advertising media plan
  • Matching media to the total brand plan
  • Developing test plans
  • What to look for in media execution

Course pathways

This unit is part of a major, minor, stream or specialisation in the following courses:

Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.

Get more information

Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

There's plenty of support on offer for OUA students. Find out more.

How will this unit advance my career?

This Advertising Media Planning and Purchasing unit is uniquely positioned to give students a real head-start in breaking into the competitive world of media. In the current economic climate, employers are increasingly looking for job-specific knowledge and training.

So in order to get a foot in the door, it’s important that students specialise their communications degrees where possible. In a world of increasingly demanding clients, ever-shrinking deadlines, and a constantly changing and complex business landscape, media agencies don't have the time or resources to train people on the job. With the right qualifications and educational background however, it is still possible to break into this competitive industry – which is where this unit comes in handy.

This unit is vocational, and is specifically designed to equip students with the skills needed to face the day-to-day challenges of this fast-paced, exciting industry. From analysing and establishing a competent strategy for a client’s media needs, to formulating the findings into an effective media plan, this unit truly provides a 360 degree view on everything you need to know to secure that dream role in the media planning business.

The unit is assessed through a mixture of individual and group assignments, so students who successfully complete this unit will have well-developed research, writing and teamwork skills – all of which are valuable skills in almost any industry.

How else will I benefit from this unit?

  • Upon successful completion of this unit you will receive credit for competencies in Advertising Media Planning and Purchasing from Swinburne University.
  • Studying online means you can study where you want, at your own pace.
  • Gain industry-relevant skills and transferable knowledge.
  • Government financial support through FEE-HELP or HECS-HELP may be available.
  • Studying single units allows you the flexibility to work towards a qualification at your own pace.
  • Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.

Get more information

Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Financial assistance

If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.

Find out more about government study loans here.

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

You may be eligible to receive HECS-HELP or FEE-HELP for this course!

This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
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OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
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Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

FREE CALL 1800 063 523

Monday to Friday: 8am - late
Saturday and Sunday: 9am - 5pm

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