‘What you call love was invented by guys like me to sell nylons.’ – Don Draper, Mad Menread more
Advertising is a churn-and-burn industry where creativity meets strategy to sell the world faster cars, better burgers and old, spicy deodorant. It’s a world where long hours, humour and a panache for thinking outside the box are generously rewarded. If this sounds like a world you want to live in and you’re already dreaming of that prestigious Golden Lion from Cannes, CLIO or Golden Pencil, then look no further than our advertising courses.
To work for internationally renowned ad agencies like Saatchi & Saatchi, BBDO or Leo Burnett, you’ll need a solid degree behind you so that you understand things like creative briefs, strategy, keeping clients happy and how to inspire a creative team. It wouldn’t hurt to have razor sharp instincts either, or a Don Draper-like air about you.
Advertising jobs are basically split into two broad categories – the creatives (hipsters who sport beards, button their shirts up to the top and wear flip-flops to work), and the suits – the business end of the firm. The ad world isn’t all just about well-crafted copy or clever design. Smart, savvy suits and account execs are just as important to keep a firm ahead of the pack.
Jobs on the business side of advertising vary broadly. You could be anything from a project manager who makes sure the campaign runs smoothly and to deadline, an accounts manager – the person who liaises with the client and keeps them happy, or even a strategist who collates all the data and builds the engine behind the creative brief to ensure a great ad also equals greater sales. As all suits will tell you, big accounts rely on the ‘business’ side of things just as much as the creative.
As you can see, the world of advertising calls on a broad range of skills and personalities. So whether you fancy yourself a wordsmith, love the idea of wearing thongs to the office or are great with people, there’s certainly a place for you as an adman or adwoman – and studying one of our advertising courses will help you get there.
Career FAQs offers a range of different qualifications to suit your career goals and needs. Browse from our list of certificate ivs, diplomas and advanced diplomas.
The online Certificate IV in Advertising program from OTEN will give you the skills and training to kick-start your career in advertising.
Upon completion of this course, you will have the education and training to qualify for a variety of entry-level jobs in advertising. You will be a sought-after candidate for roles such as media assistant, media buyer, media planner, account coordinator and copywriter.
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