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This ADMA IQ certificate covers the fundamental principles and approaches to conducting analytics tasks and determining sentiment, through to more advanced predictive techniques. Developed by leading industry practitioners, the certificate is derived from IAPA's four base courses: Foundation Analytics, Visualisation and Insight Delivery, Sentiment Analysis and Practical Predictive Analytics and provides a sound base for anyone starting a career in analytics, or those wanting greater exposure to modern, predictive techniques.
You'll look at defining analytics and the lifecycle, tools for analytics, delivering results and how to predict trends. Once we have thoroughly explored the fundamentals, we'll also look at data visualisation, developing ?a business case, data reduction, sample design and predictive modelling techniques. Assessments include in-module questions and activities as well as a final online exam.
There are no formal entry requirements for this course, so anyone can apply! However, this course is ideally suited to advertising and marketing professionals who may be employed as:
In this analytics short course, the topics you will cover include: Analytics fundamentals:
Practical predictive analytics:
Upon successful completion of this course, you will receive an industry-recognised certificate in Analytics from the Association for Data-driven Marketing & Advertising (ADMA). You will learn to competently:
Curious about where a career in marketing could take you? Potential job outcomes may include:
The price of this course is:
Upfront credit card payment is required at the time of enrolment.
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