Accredited courses from leading Australian universities, TAFEs and colleges

Bachelor of Applied Business (Marketing)

  • Qualification:

    Bachelor's Degree

  • Study mode:

    Online

  • Payment options:

    HECS-HELP may be available
    Upfront payment

  • Duration:

    2-4 years

  • Start date:

    April, June, August, October

  • Awarded by:

    University of Canberra

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What you'll learn

Dūcere delivers bachelor's degrees for the 21st century

About this course

Analyse markets, devise campaigns and create content that works

In a rapidly-changing business world, employers need graduates with practical experience, the ability to adapt to change and a readiness to handle big ideas.

With that in mind, Ducere and the University of Canberra are proud to offer a Bachelor of Applied Business (Marketing) that connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you!

Marketing fundamentals meet 21st-century enterprise skills

Ducere's Bachelor of Applied Business (Marketing) combines an immersive online learning experience with a practical and industry-relevant assessment model. Through this groundbreaking approach, you'll be empowered with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns.

You will:

  • Develop an industry-relevant project portfolio as part of your degree
  • Learn practical insights from cutting-edge designers and startup marketers
  • Attend dynamic industry events with course partners including KPMG, NAB, PwC, Telstra and more
  • Enjoy integrated online support
  • Develop the skills employers need
  • Attain a fully-accredited degree

Eligibility

To be eligible to enrol in this course, you must:

  • Have completed Year 12 with a minimum ATAR score of 60.00; OR
  • Hold a tertiary qualification; OR
  • Have 2 years' work experience

Areas of study

In this business marketing course, the key areas you will cover include:

  • Leadership and management
  • Digital marketing and media
  • Sales, marketing and campaign management
  • Brand development and marketing strategy
  • Innovation and design
  • Stakeholder management
  • Innovation and entrepreneurship
From flexible and self-directed online study, to real-world business projects and dynamic industry events, Ducere has designed their programs to meet the needs of the modern learner. Their bachelor's degrees and MBA program blend immersive online learning with an applied assessment approach. Under this model, Ducere students decide when and how they study, whilst completing practical assessments that are relevant to their own career needs and to the needs of industry. So instead of exams, you could be working on business plans, project case studies and more, while enjoying access to Australia’s most industry-relevant course curriculum and content.
However you choose to study, you’ll receive personalised support and advice through Ducere's student support teams, along with in-depth practical feedback from their academic staff. At every stage of your journey, Ducere will work with you to cultivate the digital literacy, critical know-how and entrepreneurial skill sets required for success in an economy transformed by innovation.

Career outcomes

Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Applied Business (Marketing) from the University of Canberra.

Core graduate skills:

  • Design effective strategies for the digital marketplace
  • Utilise social media to drive meaningful customer engagement
  • Develop compelling brands and rapid rebranding strategies
  • Identify growth opportunities in relevant markets
  • Create empowering and inclusive content

Curious about where a career in marketing could take you? Potential job outcomes may include:

  • Marketing Coordinator
  • Brand Manager
  • Management Consultant
  • Marketing Officer
  • Executive Manager
  • Startup Founder
  • Product Manager
  • Chief Marketing Officer (CMO)
  • Social Media Consultant
  • Sales Manager

Payment options & support

Finance options

If you are an Australian citizen, you may be eligible to receive a government HECS-HELP loan, meaning you can defer payment of your fees.

Alternatively, you can pay your course fees upfront.

You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.

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