Over 2,000 accredited courses from leading Australian universities, TAFEs and colleges

Bachelor of Business (Marketing)

  • Qualification:

    Bachelor's Degree

  • Study mode:

    On Campus

  • Payment options:

    FEE-HELP may be available

  • Duration:

    2-4 years depending on delivery mode

  • Start date:

    Six start dates this year

  • Awarded by:

    APM College of Business and Communication (RTO 0269)

Want more course info?

FREE CALL 1800 647 512

8:30am - 5:30pm AEST Monday - Friday

This course meets Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

What you'll learn

About this course

Developed in conjunction with the Australian Marketing Institute (AMI), this online degree will give you complementary skills in business and marketing to give you the best start in your career. Offered through Upskilled in partnership with APM College of Business and Communication, this Bachelor of Business (Marketing) (081291B) course is the ideal qualification for anyone looking to effectively target customers, develop cutting-edge marketing plans, and develop strong brand loyalty.

You will cover everything from advertising, business accounting, business and law, creative thinking and innovation; ultimately giving you the skills to follow your passion into marketing or business ventures. With an array of specialised electives to choose from, such as events, public relations and crisis management, you can steer your education towards your career goals. Students can choose to study this course at Upskilled's Sydney or Brisbane campuses.

Early exit points

Depending on the number of subjects you complete, you can exit this course early with either a Diploma of Business (Marketing) or an Associate Degree of Business (Marketing).


To be eligible to enrol in this course, you must have an ATAR of 60 or equivalent. Consideration may be given to those who have demonstrated the ability to study at this level through work experience or study.

Areas of study

In this marketing course, the subjects you will study include:

Level 100 subjects:

  • MGT101A - Managing in a global environment
  • HRM101A - Introduction to HR management and leadership
  • RAS101A - Research and academic skills
  • MKT101A - Marketing fundamentals
  • ACC101A - Introduction to business accounting
  • HET101A - Understanding advertising
  • HET102A - Integrated marketing communications
  • EVT101A - Business-2-Business marketing

Level 200 subjects:

  • MGT201A - Project management
  • ECO201A - Economics
  • LAW201A - Business and law
  • STAT201A - Research and enquiry for managers
  • EVT201A - Consumer behaviour
  • EVT202A - Marketing and audience research
  • EVT203A - Services marketing

Plus one level 200 elective subject.

Level 300 subjects:

  • MGT301A - Ethics and sustainability
  • MGT302A - Strategic management
  • MGT303A - Business information analysis
  • IND301A - Industry consulting project
  • HET301A - Marketing strategy
  • EVT301A - Digital marketing

Plus two level 300 elective subjects.

RTO 40374
Upskilled is a leading Registered Training Organisation (RTO) that delivers innovative, effective and efficient vocational education, training and short courses for working professionals, job seekers and school leavers. As one of the largest RTOs in Australia, Upskilled partners with businesses and career-minded individuals to achieve amazing outcomes. Choose from over 100 qualifications across more than 20 disciplines and start chasing your dream career today. With Upskilled, you're qualifying for tomorrow!
As a student of Upskilled you will have access to continued support, advice and guidance from your online trainer via phone or email. Your trainer will give you valuable feedback on your assessments and help you with your course material. Additional support with your study is also available during out-of-work hours via phone or Skype.

Career outcomes

Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Business (Marketing) from APM College of Business and Communication. Become an expert in both business and marketing fundamentals and become an asset for any business.

This Bachelor of Business (Marketing) (081291B) degree will open the door to a diverse range of career opportunities including:

  • Marketing coordinator
  • Assistant product manager
  • Junior brand manager
  • Sponsorship coordinator
  • Sales manager
  • Digital account executive
  • Communications manager
  • Social media specialist

Payment options & support

Finance options

If you are an Australian citizen you may be eligible to receive VET FEE-HELP, meaning you can defer your course fees.

Upskilled offers their recruitment service on behalf of Think Colleges trading as APM College of Business and Communication (RTO 0269) at no expense to you, as they receive remuneration from their providers.

You may be eligible to receive FEE-HELP for this course!

This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.

Get more information

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FREE CALL 1800 647 512

8:30am - 5:30pm AEST Monday - Friday

Over 1,000 accredited online courses from leading Australian universities, TAFEs and colleges