Bachelor of Business (Marketing)

Qualification: Bachelor's Degree
Study mode: Online
On Campus
Payment options: FEE-HELP may be available
Payment plan
Upfront payment
Duration: 3 years: 8 units per year
Up to 6 years part-time
Start date: Enquire now for upcoming start dates
Awarded by: Study Group Australia Pty Limited trading as Martin College, Martin Higher Education

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About this course

This Bachelor of Business (Marketing) through Martin Higher Education is ideal for anyone looking for a foundation in business and a career in marketing.

The course will cover marketing specialist areas such as integrated marketing communications, marketing research, services marketing, marketing planning and management, B2B marketing and brand management.

The combination of business and marketing fundamentals will ensure that, upon successful completion of the course, you will graduate with the knowledge and experience to excel in the marketing field. Students have the option to study online or on campus.

Campus locations

Prefer to study this course on campus? Face-to-face study is available at the following locations:

  • Sydney - 815-825 George Street, Sydney NSW 2000
  • Brisbane - 269 Wickham Street, Fortitude Valley, Brisbane Queensland 4006


To be eligible to enrol in this course, you must meet the following entry requirements:

  • Have completed an Australian Senior Secondary Certificate of Education or equivalent; AND
  • Be 18 years of age or over; OR
  • Apply for mature age entry (aged 21 or over) with relevant work experience; OR
  • Have successfully completed of a relevant diploma

An applicant may apply for assessment and recognition of their prior learning.

Areas of study

In this Bachelor of Business (Marketing) course, the subjects you will study include:

  • Introduction to marketing
  • Introduction to management
  • Information management systems
  • Introduction to business law
  • Introduction to accounting
  • Effective business communication
  • Introduction to HRM
  • Economics for business
  • Consumer behaviour
  • Ethics and corporate social responsibility
  • Integrated marketing communications
  • Market research
  • Services marketing
  • Understanding and using research
  • Strategic management
  • Marketing management and planning
  • eMarketing
  • Brand management
  • B2B marketing
  • Professional industry engagement

Plus four elective units.

Upon successful completion of this course you will receive a nationally recognised, TEQSA accredited Bachelor of Business (Marketing) from Martin Higher Education.

This online course in marketing will prepare you for a career in this competitive sector, as well as provide you with an overview of the business industry. You will gain knowledge in a range of industry specialisations such as market research, integrated marketing communications, services marketing, B2B marketing, strategic marketing, management and planning, brand management.

This approach will ensure that regardless of what career pathway you want to pursue, you will be well equipped.

Finance options

You may be eligible to receive a FEE-HELP loan for this degree, meaning you can defer payment of your course fees. Enquire now for more information and to see if you meet eligibility criteria.

Martin Higher Education also offers flexible payment plans to help make studying more affordable.

You may be eligible to receive FEE-HELP for this course!

This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
For 35 years Martin has been educating Australians. Martin Higher Education was borne out of this nationally respected brand. Martin Higher Education focuses on delivering hands on, career-focused degrees. A choice between on-campus and online study ensures there’s a learning model for everyone. Each qualification has been designed to cover foundation business topics before moving onto a specialist elective stream. Graduates will have a strong understanding of business drivers and principles to ensure they graduate job-ready. Thanks to an expansive network of industry partners, Martin Higher Education also offers students the opportunity to undertake a professional placement to supercharge their careers. Martin Higher Education is a registered higher education provider with the Tertiary Education Quality Standards Agency (TEQSA), offering TEQSA-accredited courses at undergraduate level.

Campus locations
Sydney – 815-825 George Street, Sydney NSW 2000
Brisbane – 269 Wickham Street, Fortitude Valley, Brisbane Queensland 4006
Martin HE provides a supportive, flexible learning environment with a range of student support services to ensure students have the right tools to successfully engage with their studies. Expert academic staff facilitate one-on-one feedback sessions and a variety of other learning support. All students also receive access to an online learning platform that houses all content, interactive learning resources and features support tutorials.

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