Bachelor of Business (Marketing)

Qualification: Bachelor's Degree
Study mode: Online
On Campus
Payment options: FEE-HELP may be available
Payment plan
Upfront payment
Duration: 2 years: 12 units per year OR
3 years: 8 units per year
Start date: Monthly start dates – enquire now!
Awarded by: Martin (RTO 5806)

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About this course

This online Bachelor of Business (Marketing) is provided through Martin, and is ideal for those looking at gaining employment in the field of marketing.

You will cover areas such as integrated marketing, communications, marketing research and services marketing.

The combination of business and marketing fundamentals will ensure that, upon successful completion of the course, you will graduate with the knowledge and experience to excel in marketing.


To be eligible to enrol in this course, you must meet the following entry requirements:

  • Have completed Year 12 in Australia or equivalent; OR
  • Be at least 21 years of age, and have relevant work experience; AND
  • Achieve at least an IELTS 6.0 or equivalent score within the Australian Core Skills Framework assessments in speaking and writing in English; AND
  • Attend an admissions interview and demonstrate that you have the skills and capacity to succeed in this course

Areas of study

In this Bachelor of Business (Marketing) course, the subjects you will study include:

  • Introduction to management
  • Introduction to marketing
  • Information management systems
  • Introduction to business law
  • Introduction to accounting
  • Effective business communication
  • Introduction to HRM
  • Economics for business
  • Consumer behaviour
  • Ethics and corporate social responsibility
  • Integrated marketing communications
  • Market research
  • Services marketing
  • Understanding and using research
  • Strategic management
  • Marketing management and planning
  • eMarketing
  • Brand management
  • B2B marketing
  • Professional industry engagement

Plus four elective units.

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Want more information about this course? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Upon successful completion of this course you will receive a nationally recognised, accreditedBachelor of Business (Marketing) from Martin.

This online course in marketing will prepare you for a career in this competitive sector, as well as provide you with an overview of the business industry. You will gain knowledge in a range of industry specialisations such as market research, integrated communications, consumer behaviour, management and planning.

This approach will ensure that regardless of what career pathway you want to pursue, you will be well equipped.

Get more information

Want more information about this course? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Finance options

You may be eligible to receive a FEE-HELP loan for this degree, meaning you can defer payment of your course fees. Enquire now for more information and to see if you meet eligibility criteria.

Martin also offers flexible payment plans to help make studying more affordable.

View the tuition fees for 2016 here.

You may be eligible to receive FEE-HELP for this course!

This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
RTO 5806
Martin is a leading tertiary education institution offering a range of courses in events, business and management at certificate and diploma level. With over 35 years experience in the education sector, the college is focused on equipping students with the practical skills needed to enter the professional workforce. All Martin courses are accredited by the Australian Skills Quality Authority and meet the requirements of the VET Quality Framework.

Campus locations
Sydney – Level 1, 63 Oxford Street, Darlinghurst NSW 2010
Melbourne – Level 3, 30 Church Lane, Melbourne VIC 3000
Gold Coast – Level 5, 38 Cavill Avenue, Surfers Paradise, QLD 4217
Brisbane – Level 4, 119 Charlotte Street, Brisbane, Queensland 4000
Martin offers a range of student support services, and is dedicated to helping its students excel in their chosen field of speciality. As a Martin student you will be supported at every stage of your training; from talented mentors and one-on-one feedback sessions, through to academic skills workshops, and learning support services.

You will also be given access to the Basic Skill Key Builder, an online learning platform that creates individualised learning plans, houses interactive learning resources, and features support tutorials that are tailored to your needs.

Martin is dedicated to building inclusive learning environments, and provides disability services and free counselling sessions to promote wellbeing for all students.

Career Starter Program

Ensure you graduate job-ready with the help of Martin’s Career Starter Program. The program includes:

  • Careers counsellors: Available for personal guidance sessions, workshops, seminars, and mentoring.

  • Job placements: Short-term or part-time placements across a range of industries.

  • Internships: Gain valuable experience and start building your professional network.

  • Volunteer opportunities: Get a foot in the door and build valuable industry contacts.

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Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

And get a free course guide

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