Bachelor of Business (Marketing)

Qualification: Bachelor's Degree
Study mode: Online
Payment options: HECS-HELP may be available
Upfront payment
Duration: Self-paced; 2-9 years
Start date: Three intakes per year – enquire now for upcoming start dates
Awarded by: Swinburne Online (RTO 3059)

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About this course

The Bachelor of Business (Marketing) offered by Swinburne Online through SEEK Learning gives you the knowledge and skills to forge a successful career in business marketing.

Every business needs good marketing to sell its products or services and get known. By studying this online business marketing degree, you'll gain a thorough understanding of why marketing is fundamental to business success, and how to achieve fantastic business results through the strategic development of an effective marketing campaign.

In this marketing course you'll gain knowledge and skills in business research, project management, international marketing and consumer behaviour. You'll also receive training in core business practices pertaining to management, ecommerce, business systems and accounting, giving you the broad foundation in business that will make you a valuable addition to any company.


To be eligible to enrol in this course, you must be a citizen or permanent resident in Australia or New Zealand meet the following entry requirements:

  • Have successfully completed the Victorian Certificate of Education (VCE) or equivalent with a minimum score of 25 in English, and the associated minimum ATAR; OR
  • Hold a certificate IV qualification or above; OR
  • Provide documentation demonstrating you have at least 4 years of experience in a related field; OR
  • Have successfully completed the Special Tertiary Admissions Test (STAT)

Areas of study

The core subjects you will study in this business and marketing program include:

  • Learning and communicating online
  • Microeconomics
  • Marketing research
  • Financial information for decision making
  • Introduction to business information systems
  • Integrated marketing communications
  • Product and service innovation management
  • Marketing strategy and planning
  • Industry consulting project
  • Fundamentals of management
  • Marketing and communication information and decision making
  • Contemporary issues in entrepreneurship and innovation
  • Introduction to business law
  • Marketing channel design and integration
  • Consumer behaviour
  • Branding, innovation and design
  • Integrative business practice

Plus 8 electives of your choice.

Want to know more about your support options?

Upon successful completion of this course, you will receive a nationally recognised, accredited Bachelor of Business (Marketing) from Swinburne University.

By completing this course you will also be fulfilling the educational requirements needed to apply for recognition as a Certified Practising Marketer as well as associate membership of the Australian Marketing Institute (AIM).

The qualification will open up a range of career opportunities for you across fields such as:

  • Public relations
  • Market research
  • Advertising
  • Services marketing
  • Brand management

Finance options

You may be eligible to receive a HECS-HELP loan to pay for the upfront costs of this course.

Alternatively, the following payment options are also available:

  • Payment plans: Eligible students may be able to pay for this course through weekly, fortnightly and monthly repayments. This flexible payment plan does not require a deposit and involves no interest for the first 12 months. After this period, students will be charged 19.95% per annum on the amount that remains to be paid.

  • Upfront payment: Pay for this course upfront via credit card or bank transfer.

You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
SEEK Learning offers a vast selection of tertiary and vocational courses through some of Australia’s leading education providers. You can study an accredited TAFE, university and IT course, as well as customised training packages, from recognised course providers. With flexible study and finance options and many courses available through correspondence and online studies, you can gain any number of career-boosting qualifications at your convenience with SEEK Learning.
As a student of Swinburne Online through SEEK Learning, your studies will be supported by online communication with tutors and other students through discussion boards, chat sessions, email and blogs. Swinburne Online offers an excellent tutor–student ratio and you will receive regular feedback and guidance from eLearning Advisors.

Swinburne Online’s student liaison officers are available by email and phone 7 days a week to respond to any queries or concerns you may have about your studies. They can also provide information on admissions, enrolment and re-enrolment, course advice, policies and regulations, academic assessments and any technical issues you may experience.

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