HECS-HELP may be available
3 years full-time or equivalent part-time
Enquire now for upcoming start dates
Swinburne Online (RTO 3059)
Larry tells us why he chose to study marketing with Swinburne Online.
Strategy, understanding the thought processes of consumers, and communication lie at the heart of contemporary global marketing techniques. In this online undergraduate level course, Swinburne Online's Bachelor of Business With a Major in Marketing you will be taught all of these, and more, by leading industry professionals.
Key learning areas include marketing concepts at a global level and in foreign markets, product management, consumer psychology and how to influence purchasing decision-making, and various communication modes used to market a product.
Successful completion of this course means that in today's economy, you will be fluent in all forms of advertising channels; be able to develop, introduce into the market and manage the growth of a product; and, you will be able to lead a team of marketing professionals and drive their long-term strategies.
Applicants must meet the following entry requirements to enrol in this course:
In this marketing course, the subjects you will study include:
Students must also complete 8 elective units.
Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Business With a Major in Marketing from Swinburne University of Technology.
This course will provide you with up-to-date skills in marketing strategies so that you can contract for clients, work for a company, or even start your own marketing business.
Curious about where a career in marketing could take you? Potential job outcomes may include:
If you are an Australian citizen you may be eligible to receive a government study loan through HECS-HELP.
Swinburne Online also offers a number of scholarships and grants as a means of promoting equality, recognising excellence, and alleviating financial hardship. Enquire now for more information.
This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).Find out more about government study loans here.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.