Over 2,000 accredited courses from leading Australian universities, TAFEs and colleges

Bachelor of Business With a Major in Marketing

  • Qualification:

    Bachelor's Degree

  • Study mode:


  • Payment options:

    HECS-HELP may be available

  • Duration:

    3 years full-time or equivalent part-time

  • Start date:

    Enquire now for upcoming start dates

  • Awarded by:

    Swinburne Online (RTO 3059)

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What you'll learn

Larry tells us why he chose to study marketing with Swinburne Online.

About this course

Strategy, understanding the thought processes of consumers, and communication lie at the heart of contemporary global marketing techniques. In this online undergraduate level course, Swinburne Online's Bachelor of Business With a Major in Marketing you will be taught all of these, and more, by leading industry professionals.

Key learning areas include marketing concepts at a global level and in foreign markets, product management, consumer psychology and how to influence purchasing decision-making, and various communication modes used to market a product.

Successful completion of this course means that in today's economy, you will be fluent in all forms of advertising channels; be able to develop, introduce into the market and manage the growth of a product; and, you will be able to lead a team of marketing professionals and drive their long-term strategies.


Applicants must meet the following entry requirements to enrol in this course:

  • Successful completion of the Victorian Certificate of Education (VCE), or its equivalent, including units 3 and 4 in English with a minimum score of 25, and meeting the associated minimum ATAR score; OR
  • Completion or partial completion of an approved tertiary qualification; OR
  • Significant and relevant work experience

Areas of study

In this marketing course, the subjects you will study include:

  • Learning and communicating online
  • Fundamentals of marketing
  • Microeconomics
  • Introduction to management
  • Marketing research
  • Marketing and communication information and decision making
  • Contemporary issues in entrepreneurship and innovation
  • Introduction to business information systems
  • Introduction to business law
  • Integrated marketing communication
  • Marketing channel design and integration
  • Product and service innovation management
  • Consumer behaviour
  • Marketing strategy and planning
  • Branding, innovation and design
  • Industry consulting project
  • Integrative business practice
  • Financial Information for decision making

Students must also complete 8 elective units.

RTO 3059
Swinburne Online combines the prestigious name and high-quality education of Swinburne University of Technology with the ease and flexibility of online study. Drawing on over 20 years’ experience in the online tertiary education space, Swinburne Online has already helped over 5,000 students graduate with an industry-recognised qualification. With a range of university degrees and vocational diplomas that cover specialities including education, social sciences, business, design and communication – Swinburne Online is dedicated to helping students achieve their potential.
As a Swinburne Online student, you will have access to variety of support options to help you get the most out of your learning experience. A dedicated team of Student Liaison Officers (SLOs) are available seven days a week to answer any of your questions – be it academic, technical or administrative. You will also be assigned an eLearning advisor for the duration of your course, who will be your academic point of contact.

Career outcomes

Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Business With a Major in Marketing from Swinburne University of Technology.

This course will provide you with up-to-date skills in marketing strategies so that you can contract for clients, work for a company, or even start your own marketing business.

Curious about where a career in marketing could take you? Potential job outcomes may include:

  • Marketing Coordinator
  • Brand Manager
  • Management Consultant
  • Marketing Officer
  • Executive Manager
  • Startup Founder
  • Product Manager
  • Chief Marketing Officer (CMO)
  • Social Media Consultant
  • Sales Manager

Payment options & support

Finance options

If you are an Australian citizen you may be eligible to receive a government study loan through HECS-HELP.

Swinburne Online also offers a number of scholarships and grants as a means of promoting equality, recognising excellence, and alleviating financial hardship. Enquire now for more information.

You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.

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Over 1,000 accredited online courses from leading Australian universities, TAFEs and colleges