Bachelor of Business (Marketing)

About this course

The Bachelor of Business (Marketing) program offered through SEEK Learning will give you a thorough understanding of the role and responsibility of marketing in the contemporary business environment. Studying this accredited course, you will learn how to attract and influence target audiences in an ethical manner.

You will also learn about brand building, market research, corporate social responsibility and digital and international marketing. This program also includes work placement to give your skills and training a professional edge.

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Eligibility

Applicants must have a minimum ATAR/ENTER score of 63.4, or relevant academic and work experience.

Areas of study

In this bachelor’s degree program, the subjects you will study include:

• Management principles & practices
• Fundamentals of management accounting and business finance
• Understanding advertising
• Understanding marketing
• Understanding public relations
• Introduction to consumer behaviour
• Economics in a business environment
• Marketing communications
• Brand building
• Introduction to quantitative methods
• Introduction to applied finance
• Marketing & audience research
• Introduction to business law
• Industry engagement
• B2B marketing
• Service marketing
• Corporate social responsibility
• Strategic management
• Industry placement
• Digital marketing
• International marketing
• Two electives

Shorter programs

Depending on the number of modules you have completed, you can exit this program with either a Diploma of Business or an Advanced Diploma of Business (Marketing) qualification.

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Want more information about this course? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Finance options

If you are an Australian citizen, you may be eligible to receive FEE-HELP when studying any of APM’s bachelor degree programs, meaning you can defer payment of your course fees. Additionally, Australian residents may also qualify to receive Abstudy/Austudy or Youth Allowance.

Student support

You will have access to a wide range of support services, including academic skills tutors and career clinics to improve your interview and resume writing skills.

APM students also have access to exclusive job vacancies and opportunities, as well as networking events to meet industry professionals and gain valuable contacts.

Hear from Seek Learning's course consultants

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

How will this course advance my career?

Upon completion of this Bachelor of Business (Marketing) degree, you will have the specialist skills and comprehensive knowledge to succeed in the highly competitive marketing industry. In just two years of full-time study, you will qualify for marketing positions such as marketing manager, product manager and channel manager.

How else will I benefit from this bachelor degree?

• Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Business (Marketing).
• Available to study online or on campus in Sydney and Brisbane.
• Includes 200 hours of practical work placement where you can gain valuable work experience.
• Studying online means you can study where you want, at your own pace.
• Course materials provided.
• Recognition of Prior Learning may be available for previous work experience, formal training or qualifications in this field.
• Your study is fast-tracked so you can finish early and kick-start your career sooner.
• Access to exclusive job listings and networking events.
• Access to professional development workshops to gain specialist skills
• This course is approved and accredited by the Australian Marketing Institute, Advertising Federation of Australia and Australasian Promotion Marketing Australia.

Get more information

Want more information about the career benefits of this course? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.