Bachelor of Business (Marketing)

Qualification: Bachelor's Degree
Study mode: Online
On Campus
Payment options: FEE-HELP may be available
Upfront payment
Duration: Accelerated: 2 years | Full-time: 3 years | Part-time: 4-6 years
Start date: Enquire for upcoming start dates
Awarded by: APM at Torrens University (RTO 0269)

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About this course

The Bachelor of Business (Marketing) program offered through SEEK Learning will give you a thorough understanding of the role and responsibility of marketing in the contemporary business environment. Studying this accredited course, you will learn how to attract and influence target audiences in an ethical manner.

You will also learn about brand building, market research, corporate social responsibility and digital and international marketing.

Work placement

As part of this degree, you will be required to complete supervised work placement for a minimum of 520 hours, to ensure that you graduate with a strong mix of practical work experience and theory.


To be eligible for entry into this course, you must:

  • Have an ATAR score of 60, or equivalent; OR
  • Have completed a diploma qualification; OR
  • Demonstrate ability through work experience, formal/informal study or a statement of intent

Areas of study

In this bachelor's degree program, the subjects you may study include:

Core units:

  • Managing in a global environment
  • Introduction to HR management and leadership
  • Research and academic skills
  • Marketing fundamentals
  • Introduction to business accounting
  • Understanding advertising
  • Integrated marketing communications
  • Business-2-business marketing

Level 200 units:

  • Project management
  • Economics
  • Business and law
  • Research and enquiry for managers
  • Consumer behaviour
  • Marketing and audience research
  • Services marketing

Level 300 units:

  • Ethics and sustainability
  • Strategic management
  • Business information analysis
  • Industry consulting project
  • Marketing strategy
  • Digital marketing

You will need to complete 1 elective unit in Level 200 and 2 elective units in Level 300.

Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Business (Marketing) from the APM College of Business and Communication at Torrens University.

Gain the specialist skills and comprehensive knowledge to succeed in the highly competitive marketing industry. In just three years of full-time study, you will qualify to work in marketing positions such as:

  • Marketing manager
  • Product manager
  • Channel manager

Finance options

You may be eligible to receive a FEE-HELP loan to pay for the upfront costs of this course.

Alternatively, you can pay for this course upfront via credit card or bank transfer.

You may be eligible to receive FEE-HELP for this course!

This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
SEEK Learning offers a vast selection of tertiary and vocational courses through some of Australia’s leading education providers. You can study an accredited TAFE, university and IT course, as well as customised training packages, from recognised course providers. With flexible study and finance options and many courses available through correspondence and online studies, you can gain any number of career-boosting qualifications at your convenience with SEEK Learning.
You will have access to a wide range of support services, including academic skills tutors and career clinics to improve your interview and resume writing skills. APM students also have access to exclusive job vacancies and opportunities, as well as networking events to meet industry professionals and gain valuable contacts.

Bachelor of Business

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