Over 2,000 accredited courses from leading Australian universities, TAFEs and colleges

Certificate IV in Marketing and Communication (specialising in Digital Marketing)

  • Qualification:

    Certificate IV

  • Study mode:


  • Payment options:

    Payment plan
    Upfront payment

  • Duration:

    Max 18 months

  • Start date:

    Anytime – start today!

  • Awarded by:

    Open Colleges (RTO 90796)

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This course meets Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

What you'll learn

Why choose Open Colleges? Find out here.

About this course

Studying the Certificate IV in Marketing and Communication (specialising in Digital Marketing) course online with Open Colleges will educate you in the essentials of the marketing industry, including legal considerations, consumer behaviour, market trends and networking.

You will develop your research and presentation skills to a professional level and will gain an eye for identifying gaps and opportunities in the market.


To be eligible for this course you must:

  • Have completed Year 10, or equivalent; OR
  • Hold a nationally recognised qualification at certificate II or above; OR
  • Have at least two years' relevant vocational experience

Areas of study

While studying this online marketing course, you will learn how to:

  • BSBMKG418 - Develop and apply knowledge of marketing communication industry
  • BSBMKG417 - Apply marketing communication across a convergent industry
  • BSBMGT407 - Apply digital solutions to work processes
  • BSBCRT401 - Articulate, present and debate ideas
  • BSBCMM401 - Make a presentation
  • BSBMKG408 - Conduct market research
  • BSBMKG401 - Profile the market
  • BSBMKG419 - Analyse consumer behaviour
  • BSBMKG411 - Analyse direct marketing databases
  • BSBADV408 - Review advertising media options
  • BSBMKG420 - Create digital media user experiences
  • BSBRES401 - Analyse and present research information
Open Colleges is one of the largest private education providers in Australia. It offers a wide variety of courses, from leisure courses to vocational and higher education courses, many of which are government-accredited and employer-recognised. Most courses are delivered online or via blended learning, allowing you to work at your own pace and around your own schedule. Studying with Open Colleges is perfect for people with busy lifestyles, and those wishing to work and learn for themselves.
As a student of Open Colleges, you will have access to a range of student and administrative support options. Your course trainers are available via email, messaging and through your online course forums in OpenSpace. You will also have access to help with study skills such as time management, essay writing and referencing.

Career outcomes

Upon successful completion of this course you will receive a nationally recognised, accredited Certificate IV in Marketing and Communication (specialising in Digital Marketing) (BSB42415) from Open Colleges.

Once you have finished this online marketing certificate course you will have the marketing education and training to plan and execute effective marketing campaigns from start to finish. You may become a professional player in a competitive yet rewarding field. This program will give you the understanding to start or further your sales and marketing career.

Curious about where a career in marketing could take you? Potential job outcomes may include:

  • Marketing Coordinator
  • Market Researcher
  • Marketing Officer
  • Public Relations Officer
  • Direct Marketing Officer
  • Market Research Assistant
  • Digital Marketing Assistant
  • Digital Marketing Coordinator
  • Communications Coordinator

Payment options & support

Finance options

Open Colleges offers two flexible payment models to help make studying more affordable:

Pay in weekly instalmentsPay in full
Pay just $80.22 for 48 weeks with a $100 depositPay $3,032 upfront and save 20%

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Over 1,000 accredited online courses from leading Australian universities, TAFEs and colleges