Certificate IV in Marketing (BSB41315)

Qualification: Certificate IV
Course Code: BSB41315
Study mode: Online
Payment options: Payment plan
Upfront payment
Duration: Self-paced; max 12 months
Start date: Anytime – start today!
Awarded by: Foundation Education (RTO 22557)
This course meets Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

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About this course

A business's success hinges on a lot of things. But if you're in the business of selling a product or providing a service, success depends heavily on marketing. That's why savvy marketing professionals are always in hot demand. So stay ahead of the curve! Complete this online Certificate IV in Marketing course to ensure recruiters are always vying for your attention.

The course is designed to provide you with the industry knowledge and practical skills needed to create clever online and offline campaigns. You'll learn the basics like how to conduct market research, analyse consumer data, and develop marketing plans accordingly. You'll also be taught crucial soft skills like how to establish and build strong client relationships, network for business, and work effectively with your marketing team.

The creative and strategic skills gained from this course could be the difference between you launching a campaign that does so-so and one that is a viral smash hit. So, what are you waiting for? Enquire today!


There are no formal entry requirements, however applicants must have successfully completed Year 12 in order to undertake this course.

Areas of study

In this marketing course, the subjects you will study include:

Core units:

  • BSBMKG401 - Profile the market
  • BSBMKG402 - Analyse consumer behaviour for specific markets
  • BSBMKG408 - Conduct market research
  • BSBCMM401 - Make a presentation

Elective units:

  • BSBSLS407 - Identify and plan sales prospects
  • BSBSLS408 - Present, secure and support sales solutions
  • BSBMKG413 - Promote products and services
  • BSBPRO401 - Develop product knowledge
  • BSBREL402 - Build client relationships and business networks
  • BSBWHS401 - Implement and monitor WHS policies, procedures and programs to meet legislative requirements

Upon successful completion of this course you will receive a nationally recognised, accredited Certificate IV in Marketing (BSB41315) from Foundation Education.

Walk away from this course with the practical insights and soft skills needed to succeed in the dynamic marketing industry. Graduates from this course have gone on to work in a variety of sectors and contexts, including roles as a:

  • Direct marketing officer
  • Market research assistant
  • Marketing coordinator
  • Marketing officer
  • Public relations officer

Finance options

Foundation Education offers students exceptional flexibility when it comes to paying for course fees. Three instalment plans are available:

  • Upfront payment: deposit + remaining course fee to be paid within 30 days
  • Rapid payment plan: deposit + remaining course fee to be paid within 4 months
  • Payment plan: deposit + remaining course fee to be paid within 8 months

Alternatively, you can pay the full course fee upfront via credit card.

RTO 22557
With over 14 years in the industry, Foundation Education endeavours to deliver flexible and personalised training solutions. A student satisfaction rate of over 80% and an industry leading graduation rate of 65%, combined with state-of-the-art technology, expert trainers and ongoing support, make Foundation Education one of Australia’s leading RTOs. Specialising in business services, health services, training and education and fitness and recreation courses, Foundation Education is the perfect choice for anyone looking for quality vocational training.
Studying with Foundation Education, you will be supported by an experienced trainer currently working in the industry. You will receive ongoing and personalised support with your assignments and career goals, and have access to coaching and advice from industry professionals. With state-of-the-art technology, you will have access to your course materials 24/7, meaning you can truly study when and where you want.

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