Over 2,000 accredited courses from leading Australian universities, TAFEs and colleges

Certificate IV in Marketing

  • Qualification:

    Certificate IV

  • Study mode:


  • Payment options:

    Payment plan
    Upfront payment

  • Duration:

    Self-paced; max 12 months

  • Start date:

    Anytime – start today!

  • Awarded by:

    Foundation Education (RTO 22557)

Want more course info?

This course meets Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

What you'll learn

About this course

A business's success hinges on a lot of things. But if you're in the business of selling a product or providing a service, success depends heavily on marketing. That's why savvy marketing professionals are always in hot demand. So stay ahead of the curve! Complete this online Certificate IV in Marketing course to ensure recruiters are always vying for your attention.

The course is designed to provide you with the industry knowledge and practical skills needed to create clever online and offline campaigns. You'll learn the basics like how to conduct market research, analyse consumer data, and develop marketing plans accordingly. You'll also be taught crucial soft skills like how to establish and build strong client relationships, network for business, and work effectively with your marketing team.

The creative and strategic skills gained from this course could be the difference between you launching a campaign that does so-so and one that is a viral smash hit. So, what are you waiting for? Enquire today!


There are no formal entry requirements, however applicants must have successfully completed Year 12 in order to undertake this course.

Areas of study

In this marketing course, the subjects you will study include:

Core units:

  • BSBMKG401 - Profile the market
  • BSBMKG402 - Analyse consumer behaviour for specific markets
  • BSBMKG408 - Conduct market research
  • BSBCMM401 - Make a presentation

Elective units:

  • BSBSLS407 - Identify and plan sales prospects
  • BSBSLS408 - Present, secure and support sales solutions
  • BSBMKG413 - Promote products and services
  • BSBPRO401 - Develop product knowledge
  • BSBREL402 - Build client relationships and business networks
  • BSBWHS401 - Implement and monitor WHS policies, procedures and programs to meet legislative requirements
RTO 22557
Foundation Education is one of the few Registered Training Organisations (RTO) in Australia who endeavours to deliver flexible online training solutions designed to fit their students’ lifestyles. Since 1999, they’ve been focused on providing excellence in Vocational Education and Training and building partnership networks that drive quality graduates across each industry, alongside their partner RTO, the Australian Institute of Personal Trainers (AIPT).

With more than 60 nationally recognised certificate and diploma level courses on offer, the Foundation Education difference means:

Flexible Online Study
Foundation Education’s courses are delivered online so you can study whenever and wherever suits you. This also gives you the flexibility to choose your course length – whether that be the full term of your course or as little as six months.

Dedicated Student Support
Foundation Education’s industry experienced Technical Advisors, Assessors and Support Officers will support you from enrolment through to graduation.

Industry Relevant Courses
Course material is developed in consultation with industry experts to equip you with the job-ready skills and up-to-date knowledge required to support your career goals.
Studying with Foundation Education, you will be supported by an experienced trainer currently working in the industry. You will receive ongoing and personalised support with your assignments and career goals, and have access to coaching and advice from industry professionals. With state-of-the-art technology, you will have access to your course materials 24/7, meaning you can truly study when and where you want.

Career outcomes

Upon successful completion of this course you will receive a nationally recognised, accredited Certificate IV in Marketing (BSB41315) from Foundation Education.

Walk away from this course with the practical insights and soft skills needed to succeed in the dynamic marketing industry.

Curious about where a career in marketing could take you? Potential job outcomes may include:

  • Market Researcher
  • Marketing Officer
  • Public Relations Officer
  • Direct Marketing Officer
  • Sales Representative

Payment options & support

Finance options

Foundation Education offers students exceptional flexibility when it comes to paying for course fees. Three instalment plans are available:

  • Upfront payment: deposit + remaining course fee to be paid within 30 days
  • Rapid payment plan: deposit + remaining course fee to be paid within 4 months
  • Payment plan: deposit + remaining course fee to be paid within 8 months

Alternatively, you can pay the full course fee upfront via credit card.

Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

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Over 1,000 accredited online courses from leading Australian universities, TAFEs and colleges