This course meets Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET).
Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.
Marketing techniques develop and change according to their purpose and context. With this Certificate IV in Marketing and Communication (BSB42415) from Upskilled, you can get up-to-date knowledge and the confidence to apply bespoke marketing solutions.
The course covers public relations and marketing, with the key skills ranging from presenting products to analysing markets and consumer behaviours and building client relationships. Studying these components online will help you get your foot in the door as a professional marketer, with skills that will be relevant across many industries.
To be eligible, applicants must meet the following entry criteria:
English language proficiency (Year 12 English or equivalent); OR
Obtain a certificate III before enrolling in a certificate IV level qualification; OR
Demonstrate appropriate academic standing or workplace experience for the chosen qualification
Areas of study
In this marketing certificate course, the units of competency you will study include:
BSBMKG408 - Conduct market research
BSBMKG402 - Analyse consumer behaviour for specific markets
BSBMKG401 - Profile the market
BSBCMM401 - Make a presentation
BSBPRO401 - Develop product knowledge
BSBREL401 - Establish networks
BSBMKG413 - Promote products and services
BSBMKG414 - Undertake marketing activities
BSBREL402 - Build client relationships and business networks
BSBWOR501 - Manage personal work priorities and professional development
Upskilled may make changes to this course from time to time to reflect changes introduced to the relevant Training Package or meet other regulatory requirements.
Upon successful completion of this course you will receive a nationally recognised, accredited Certificate IV in Marketing and Communication (BSB42415) from Upskilled.
Using well-developed marketing skills can have a big impact on a business's bottom line. As a qualified marketing professional you will have valuable skills which you can apply to a broad range of commercial contexts.
If you're a sales professional looking for your first qualification in marketing or you're interested in getting your market research credentials, then this Certificate IV in Marketing and Communication (BSB42415) will take you to that next level as a marketing or public relations officer. With this recognised qualification you will show yourself to be able to read the market and apply solutions in response to client and product needs - expertise that all businesses can benefit from.
RTO 40374 Upskilled is a leading Registered Training Organisation (RTO) that delivers innovative, effective and efficient vocational education, training and short courses for working professionals, job seekers and school leavers. As one of the largest RTOs in Australia, Upskilled partners with businesses and career-minded individuals to achieve amazing outcomes. Choose from over 100 qualifications across more than 20 disciplines and start chasing your dream career today. With Upskilled, you're qualifying for tomorrow!
As a student of Upskilled you will have access to continued support, advice and guidance from your online trainer via phone or email. Your trainer will give you valuable feedback on your assessments and help you with your course material. Additional support with your study is also available during out-of-work hours via phone or Skype.
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