Accredited courses from leading Australian universities, TAFEs and colleges

Certificate IV in Marketing

  • Qualification:

    Certificate IV

  • Study mode:


  • Payment options:

    Payment plan
    Upfront payment

  • Duration:

    Self-paced; up to 12 months

  • Start date:

    Enquire now for upcoming start dates

  • Awarded by:

    The Gordon (RTO 3044)

  • Course fees:

    Price may vary

Want more course info?

This course meets Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

What you'll learn

Check out the inspiring stories from students at The Gordon - if you can dream it, you can do it!

About this course

Through the course of this Certificate IV in Marketing (BSB41315), you'll gain a comprehensive overview of the marketing industry and up-to-date insight into the methods, principles and techniques that inform modern marketing practices.

You'll learn about a diverse range of marketing types, including direct marketing, e-marketing and promotions, and look at how different types of marketing appeal to different sectors, industries and consumers.

Market research and strategy form a large part of this course, giving you a thorough understanding of how to effectively construct a campaign and monitor return on investment.

Delivered online by The Gordon TAFE, this course is self-paced to fit around your schedule.

Assessment will take the form of: 

  • Written assignments


To be eligible for this course, you must meet the following entry requirements:

  • You are expected to have language, literacy, numeracy and communication skills to at least Year 10 level.
  • Note: If you cannot read and write documents and complete maths work to the level required you may be accepted to the course, but you may be enrolled in additional subjects to help you build the skills needed to successfully complete the program.
  • Online applicants will be selected based on their application, and may be required to undertake an informal interview with the course coordinator prior to enrolment.

 Recognition of prior learning (RPL) may be available for skills and knowledge obtained through previous study or other relevant experience. 

Areas of study

In this marketing course, the units of competency you may study include:

  • BSBMKG402 - Analyse consumer behaviour for specific markets
  • BSBMKG408 - Conduct market research
  • BSBCMM401 - Make a presentation
  • BSBMKG401 - Profile the market
  • BSBMKG411 - Analyse direct marketing databases
  • BSBREL401 - Establish networks
  • BSBCUS403 - Implement customer service standards
  • BSBMKG416 - Market goods and services internationally
  • BSBMKG415 - Research international markets
  • BSBMKG414 - Undertake marketing activities

Get more information

Want more information about this course? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

The Gordon is an award-winning TAFE that has been providing high-quality education and training for over 125 years. As one of the largest regional TAFEs in Victoria, it services more than 19,000 students each year. Thanks to two purpose-built campuses – in Geelong City and East Geelong – students are provided with a hands-on learning experience in settings modelled on real-world industry environments. The Gordon also boasts one of the most comprehensive and diverse course ranges in all of Western Victoria, with over 230 accredited qualifications to choose from. Students receive the added benefit of access to The Gordon’s pathway program, which provides articulation and credit transfer opportunities at Deakin University.
The Gordon offers its students access to an array of support services, including academic resources and on-site facilities to help make your time on campus happy, healthy and supportive.

The Gordon Library and study support team is on hand to provide personalised assistance with everything from essay writing to note-taking, and also includes an English as an Additional Language (EAL) program for non-native English speakers. Tailored services are also available via the Aboriginal Education Unit and Disability Support Services offices. Career guidance can be sought from the Careers team at any time, and for anyone struggling with personal hardship, a free and confidential counselling service is available at both the Geelong City campus and East campus.

Career outcomes

Upon  successful completion of this course you will receive a nationally recognised, accredited  Certificate IV in Marketing (BSB41315) from Gordon Institute of TAFE.

The specialist marketing skills you will develop through this course span a broad base, allowing you to employ a wide range of marketing techniques to meet your goals. As a result of these skills, you may be a candidate for such positions as market research assistant, marketing coordinator, marketing officer or public relations offer.

By partnering closely with Deakin University, The Gordon also offers students access to unique pathway opportunities, credit transfers and dual-delivered qualifications - your learning journey doesn't end here!

Get more information

Want more information about this course? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Curious about where a career in marketing could take you? Potential job outcomes may include:

  • Market Researcher
  • Marketing Officer
  • Public Relations Officer
  • Direct Marketing Officer
  • Sales Representative

Payment options & support

Finance options

All course fees at The Gordon are comprised of tuition, student amenities, and materials costs. Depending on your personal circumstances, you may fall into one of the following fee categories:

  • Standard - you meet the eligibility criteria for access to the government subsidised Victorian Training Guarantee (VTG).
  • Concession - you meet the VTG eligibility criteria AND hold a current healthcare or pension card.
  • Full-fee paying/Fee for Service (FFS) - you do not meet the VTG eligibility criteria

You will pay the following additional fees for this course:

Student amenities (per year)


Students are also required to purchase a textbook (available at The Gordon Bookshop) for $89.95.

Course fees are payable within 14 days of enrolment. Alternatively, you may be eligible to apply for a payment plan.

Get more information

Want more information about this course? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Your details will only be shared with the provider listed above.
View our privacy policy

Over 1,000 accredited online courses from leading Australian universities, TAFEs and colleges