Certificate IV in Marketing & Diploma of Business (BSB41315 & BSB50215)

Qualification: Certificate IV + Diploma
Course Code: BSB41315 & BSB50215
Study mode: Online
Payment options: Payment plan
Upfront payment
Duration: Self-paced; Up to 24 months
Start date: Anytime – start today!
Awarded by: Line Management Institute of Training (RTO 31966)
This course meets Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

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About this course

Gain a highly valuable combination of business, administration and marketing skills with this online Certificate IV in Marketing & Diploma of Business (BSB41315 & BSB50215) course.

Delivered by the Line Management Institute of Training (LMIT), this dual qualification will give you the business acumen and management skills to lead a range of business functions.

Fundamental marketing concepts will underpin your learning, so you gain an understanding of how to identify your target market and learn how to promote your business.

By rolling these two qualifications into one training package, rather than studying them separately, you will effectively reduce your workload by 3 units.


There are no entry requirements for this course however experience working in business administration is highly desirable.

Recognition of prior learning (RPL) may be available for skills and knowledge obtained through previous study or other relevant experience.

Areas of study


In this marketing and business course, the units of competency you may study include:

  • BSBMKG401 - Profile the market
  • BSBMKG402 - Analyse consumer behaviour for specific markets
  • BSBMKG408 - Conduct market research
  • BSBCMM401 - Make a presentation
  • BSBRES401 - Analyse and present research information
  • BSBWRT401 - Write complex documents
  • BSBCUS402 - Address customer needs
  • BSBMKG413 - Promote products and services
  • BSBMKG414 - Undertake marketing activities
  • BSBADM504 - Plan and implement administrative systems
  • BSBFIM502 - Manage payroll
  • BSBADM502 - Manage meetings
  • BSBHRM506 - Manage recruitment, selection and induction processes
  • BSBHRM513 - Manage workforce planning
  • BSBINM501 - Manage an information or knowledge management system

Upon successful completion of this course you will receive two nationally recognised, accredited qualifications: Certificate IV in Marketing (BSB41315) & Diploma of Business (BSB52015) from Line Management Institute of Training.

This combined qualification will give you the knowledge to consider pursuing a range of career paths, including:

  • Team leader
  • Business services manager
  • General manager
  • Operations manager
  • Small business owner

Finance options

You can apply for a flexible payment plan or pay your course fees upfront via credit card, direct transfer or cheque.

RTO 31966
Established in 1998, Line Management Institute of Training (LMIT) delivers targeted, nationally recognised qualifications that align closely with high priority industry areas, including business administration, human resources, project management, marketing, management and training. With over 8,000 graduates, courses are geared towards offering the optimal blend of flexibility, experience and positive employment outcomes. All LMIT trainers bring extensive experience within their field of specialty, ensuring students receive real-world industry insights and up-to-date training. LMIT is a member of the Australian Council for Private Education and Training (ACPET).
LMIT has designed each of its training packages with student experience at front of mind. All course content is accessible entirely online, so you can actively engage with your studies anywhere, anytime. Connect with your trainer via email or phone, or use the live chat function within LMIT’s student portal. Keep up to date with course materials and industry news on the Student Portal, where you can interact with your trainers, LMIT staff and other students. It’s all part of LMIT’s commitment to integrity, innovation, passion, and credibility, ensuring all students have access to tailored and personal learning support that meets a variety of diverse needs.

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