This unit places client services within a framework that emphasises the distinction between art, business and design. By studying the means by which brands function in the market place, and the ways in which changes to the marketplace can provide new opportunities for communication designers, you will develop a strong grounding in critically assessing client service strategies and implementing change.
Key issues you will explore in Client Service Analysis include developing strategies in line with client and customer requirements, justifying the significance of branding and visual identity in relation to commercial entities and their products or services; recommending ways to integrate the principles of strategic planning and client service provision with contemporary marketing practices; and researching, devising and presenting communication design solutions based on strategic investigations.
Completion of this course – provided by RMIT University and Open Universities Australia – will give you the ability to analyse design considerations for various audiences and client groups, investigate the implications of branded business versus monolithic and endorsed from a perspective of communication design practice, critically assess client service strategies and solutions in terms of emerging practice, and make prioritised recommendations for developing new strategies.
In order to enrol in this unit, you must be accepted into the following course:
Master of Communication Design, RMIT University
Areas of study
In this Client Service and Analysis unit, the topics you will study include:
Identification of client types
Clients and target markets
Strategies in client management
This unit is not currently a requirement for any courses, but content may be relevant to a number of courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
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Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This unit will introduce you to the theory of client analysis, helping you to develop a broader understanding of the market place while gaining practical experience in developing strategies that fit the communication design requirements of clients and their audiences. On completion of the unit you will have built a thorough understanding of client analysis and development, and developed key skills in business consultancy that can be applied to a wide range of job roles.
A solid grounding in client service and analysis is an increasingly desirable skill set for employers, particularly in the marketing industry, but also in a variety of managerial and research-based job roles. You will be challenged to develop your own models for client service strategies, giving you a rounded view of how various markets operate and putting you in a strong position to be a future leader in any industry you come to work in.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Client Service and Analysis from RMIT University.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferrable knowledge.
Government financial support through FEE-HELP may be available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government FEE-HELP loan, meaning you can defer payment of your fees.
Get more information
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive FEE-HELP for this course!
This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
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