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Swinburne University of Technology
This online unit on Concept Development and Copywriting is offered by Open Universities Australia and Swinburne University, and aims to give students a foundation of creative skills that will be highly useful to those looking to develop a career in marketing or advertising.
Throughout the unit, emphasis is placed upon the importance of excellent written communication skills, and students will be trained to tailor their written voice to reach various target audiences and achieve different marketing goals. The unit also encourages individuals to consider how writing should be adapted to different online platforms, and will be encouraged to come up with innovative ideas for new media.
Successful students will develop an understanding of advertising concepts, and the role that creative processes can play in formulating advertising campaigns across media. Critical analysis of campaigns will also feature in this unit.
Applicants must meet the criteria to be eligible to enter this program:
In this advertising unit, the topics you will study include:
This unit is a requirement in the following course:
This unit is an approved elective in the following course:
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This online unit gives students the opportunity to develop a range of skills that are likely to be beneficial to their career development, particularly if you intend to pursue a career in advertising.
The unit will also be advantageous in other lines of work as creative thinking is beneficial to problem solving across a wide range of careers, and copywriting skills are easily transferable to more general communications careers. By completing this unit you will learn to apply theories of persuasion and communication when writing advertising copy, while constantly building on and adapting your existing basic writing skills.
You will also hone your understanding of the different requirements for advertising through various media platforms, and be able to show innovative thinking in this emerging field.
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.
Find out more about government study loans here.
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).Find out more about government study loans here.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.