This online unit on Concept Development and Copywriting is offered by Open Universities Australia and Swinburne University, and aims to give students a foundation of creative skills that will be highly useful to those looking to develop a career in marketing or advertising.
Throughout the unit, emphasis is placed upon the importance of excellent written communication skills, and students will be trained to tailor their written voice to reach various target audiences and achieve different marketing goals. The unit also encourages individuals to consider how writing should be adapted to different online platforms, and will be encouraged to come up with innovative ideas for new media.
Successful students will develop an understanding of advertising concepts, and the role that creative processes can play in formulating advertising campaigns across media. Critical analysis of campaigns will also feature in this unit.
Applicants must meet the criteria to be eligible to enter this program:
Not have completed Concept Development and Copywriting, as it is considered an academic equivalent
It is recommended that students complete Principles of Advertising prior to taking this unit
Areas of study
In this advertising unit, the topics you will study include:
Creativity in advertising
Tailoring concepts to different media
Production and design choices
How grammar, style and punctuation affect advertising impact
Writing for online audiences
Editing and revising copy
Writing and culture, ethics, and the law
This unit is a requirement in the following course:
Bachelor of Business, Swinburne University
This unit is an approved elective in the following course:
Bachelor of Arts (Internet Communications), Curtin University
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
Get more information
Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
OUA has done away with traditional semesters to give you the flexibility you need. Find out more.
This online unit gives students the opportunity to develop a range of skills that are likely to be beneficial to their career development, particularly if you intend to pursue a career in advertising.
The unit will also be advantageous in other lines of work as creative thinking is beneficial to problem solving across a wide range of careers, and copywriting skills are easily transferable to more general communications careers. By completing this unit you will learn to apply theories of persuasion and communication when writing advertising copy, while constantly building on and adapting your existing basic writing skills.
You will also hone your understanding of the different requirements for advertising through various media platforms, and be able to show innovative thinking in this emerging field.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Concept Development and Copywriting from Swinburne University.
Studying online means you can study where you want, at your own pace.
Gain industry-relevant skills and transferable knowledge.
Government financial support through FEE-HELP or HECS-HELP may be available.
Studying single units allows you the flexibility to work towards a qualification at your own pace.
Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.
Get more information
Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.
You may be eligible to receive HECS-HELP or FEE-HELP for this course!
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
For two decades, Open Universities Australia (OUA) has partnered with leading Australian educators to make tertiary-level courses easier to access for people, no matter their background, their work status or their other life commitments. OUA has built up their reputation by making education more flexible, easier to tailor and available almost entirely online.
OUA's devotion to online education remains to this day, but where they once focused on higher education, today they offer the broadest set of post-secondary education and training programs in Australia.
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