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Swinburne University of Technology
Consumer behaviour is a major consideration for businesses when seeking to implement, design and deliver successful services and products. As part of this Consumer Behaviour unit from Open Universities Australia and Swinburne University, students will examine the processes businesses use to determine what affects a consumer's interaction and spending habits towards products or services. This involves examining the sociological, psychological and cultural aspects of the consumer and looking at their impact upon a consumer's decision-making processes.
The unit consists of engaging and informative lectures and tutorials, and will allow students to increase their knowledge of marketing and be able to apply this theory to real-world contexts. Students will also increase their skills in understanding core human behaviours in order to learn how to effectively market products and services to prospective targeted audiences. Students will work both individually and as part of a team in order to develop original, innovative and contemporary solutions to common business problems.
To be eligible to complete this unit, applicants must have completed one of the following units:
This unit is a core requirement in the following courses:
This unit is an approved elective in the following courses:
Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.
In this consumer behaviour unit, the topics you will study include:
Upon completing this unit, students will have a deeper understanding of the core theoretical principles of human behaviour, and be able to analyse the relationships that exist between sociological and psychological drivers behind consumer behaviour and marketing processes. Students will learn how to evaluate various theories of the prospective consumer's decision making processes, and how these can be manipulated and targeted in order to drive sales and maximise business turnover.
Students will also learn to apply these core theories of behaviour in a variety of different contexts, and real-world environments, and be mindful of the ethical principles behind behavioural marketing. Students who successfully complete this unit will receive an undergraduate unit credit from Swinburne University.
If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.
Find out more about government study loans here.
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).Find out more about government study loans here.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.