Consumer behaviour is a major consideration for businesses when seeking to implement, design and deliver successful services and products. As part of this Consumer Behaviour unit from Open Universities Australia and Swinburne University, students will examine the processes businesses use to determine what affects a consumer’s interaction and spending habits towards products or services. This involves examining the sociological, psychological and cultural aspects of the consumer and looking at their impact upon a consumer’s decision-making processes.
The unit consists of engaging and informative lectures and tutorials, and will allow students to increase their knowledge of marketing and be able to apply this theory to real-world contexts. Students will also increase their skills in understanding core human behaviours in order to learn how to effectively market products and services to prospective targeted audiences. Students will work both individually and as part of a team in order to develop original, innovative and contemporary solutions to common business problems.
To be eligible to complete this unit, applicants must have completed one of the following units:
Upon completing this unit, students will have a deeper understanding of the core theoretical principles of human behaviour, and be able to analyse the relationships that exist between sociological and psychological drivers behind consumer behaviour and marketing processes. Students will learn how to evaluate various theories of the prospective consumer’s decision making processes, and how these can be manipulated and targeted in order to drive sales and maximise business turnover.
Students will also learn to apply these core theories of behaviour in a variety of different contexts, and real-world environments, and be mindful of the ethical principles behind behavioural marketing. Students who successfully complete this unit will receive an undergraduate unit credit from Swinburne University.
How else will I benefit from this unit?
Upon successful completion of this unit you will receive credit for competencies in Consumer Behaviour from Swinburne University.
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Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.
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You may be eligible to receive HECS-HELP or FEE-HELP for this course!
This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.
Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).
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