Consumer Behaviour

Qualification: Undergraduate unit
Study mode: Online
Payment options: HECS-HELP may be available
FEE-HELP may be available
Duration: 13 weeks
Start date: Enquire now for upcoming start dates
Awarded by: Swinburne University of Technology
Course Unit A course unit is a single subject offered as part of a program of study, but can be completed individually. You may receive Recognition of Prior Learning for studying this unit.

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About this unit

Consumer behaviour is a major consideration for businesses when seeking to implement, design and deliver successful services and products. As part of this Consumer Behaviour unit from Open Universities Australia and Swinburne University, students will examine the processes businesses use to determine what affects a consumer’s interaction and spending habits towards products or services. This involves examining the sociological, psychological and cultural aspects of the consumer and looking at their impact upon a consumer’s decision-making processes.

The unit consists of engaging and informative lectures and tutorials, and will allow students to increase their knowledge of marketing and be able to apply this theory to real-world contexts. Students will also increase their skills in understanding core human behaviours in order to learn how to effectively market products and services to prospective targeted audiences. Students will work both individually and as part of a team in order to develop original, innovative and contemporary solutions to common business problems.

Eligibility

To be eligible to complete this unit, applicants must have completed one of the following units:

OR

Areas of study

In this consumer behaviour unit, the topics you will study include:

  • Theoretical principles of human behaviour
  • Social influences on buyer behaviour
  • The formation and influence of consumer behaviour
  • Cultural and subcultural influences on behaviour
  • Consumer decision-making processes, including the family unit
  • Issues of social class on how consumers perceive themselves and others
  • Ethical and environmental dilemmas in consumer behaviour
  • Economic issues and their impact on behaviour
  • Innovation, diffusion and adoption among consumers and consumer groups
  • Impact of social media on consumption behaviour

Course pathways

This unit is a core requirement in the following courses:

This unit is an approved elective in the following courses:

  • Bachelor of Arts (Internet Communications), Curtin University

Content may also be relevant to other courses, and could qualify you for Recognition of Prior Learning (RPL) for a course offered by another institution.

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Want more information about this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

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How will this unit advance my career?

Upon completing this unit, students will have a deeper understanding of the core theoretical principles of human behaviour, and be able to analyse the relationships that exist between sociological and psychological drivers behind consumer behaviour and marketing processes. Students will learn how to evaluate various theories of the prospective consumer’s decision making processes, and how these can be manipulated and targeted in order to drive sales and maximise business turnover.

Students will also learn to apply these core theories of behaviour in a variety of different contexts, and real-world environments, and be mindful of the ethical principles behind behavioural marketing. Students who successfully complete this unit will receive an undergraduate unit credit from Swinburne University.

How else will I benefit from this unit?

  • Upon successful completion of this unit you will receive credit for competencies in Consumer Behaviour from Swinburne University.
  • Studying online means you can study where you want, at your own pace.
  • Gain industry-relevant skills and transferable knowledge.
  • Government financial support through FEE-HELP or HECS-HELP may be available.
  • Studying single units allows you the flexibility to work towards a qualification at your own pace.
  • Receive Recognition of Prior Learning (RPL) for this unit across a number of OUA’s full degree programs.

Get more information

Want more information about the career benefits of this unit? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Financial assistance

If you are an Australian citizen, you may be eligible to receive a government HECS-HELP or FEE-HELP loan, meaning you can defer payment of your fees.

Find out more about government study loans here.

Get more information

Want more information about financial and student support? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

You may be eligible to receive HECS-HELP or FEE-HELP for this course!

This course can be paid for through the HECS-HELP or FEE-HELP government loan schemes. If you are an Australian citizen or hold a permanent humanitarian visa, this means you don’t need to pay upfront.

Instead, the Australian government will pay your course fees on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,869 (2016-17 income year).

Find out more about government study loans here.
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Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

FREE CALL 1800 063 523

Monday to Friday: 8am - late
Saturday and Sunday: 9am - 5pm

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