Self-paced; complete within 6 months
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Content marketing courses are essential to stay ahead of the content marketing game. In this strategy course you will examine all areas of content marketing and the role it plays in digital, marketing and business strategies. The course uses best practice case studies to walk you through all the components of an effective content strategy, as you learn how to create, distribute and manager content.
Through discussions and practical exercises, you'll explore how consumer behaviour fuels the power of content and how you can develop your content marketing strategy to be powerful and engaging. You will also learn how to properly measure the effectiveness of your campaigns.
There are no formal entry requirements for this course, so anyone can apply! This is a strategy-focused course that is ideally suited to advertising and marketing professionals who may be employed as:
In this content marketing strategy course the units you will cover include:
Upon successful completion of this course, you will receive a certificate of completion in Content Marketing Strategy from the Association for Data-driven Marketing & Advertising (ADMA). You will learn to competently:
Curious about where a career in marketing could take you? Potential job outcomes may include:
If you study this course online, the price is:
Upfront credit card payment is required at the time of enrolment.
Want more information about the career benefits of this course?
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