Over 2,000 accredited courses from leading Australian universities, TAFEs and colleges

Content Marketing Strategy

  • Qualification:

    Short Course

  • Study mode:


  • Payment options:

    Upfront payment
    Member: $850.00
    Non-member: $638.00

  • Duration:

    Self-paced; complete within 6 months

  • Start date:

    Anytime – start today!

  • Awarded by:


Don't miss out!
Get Industry Qualified.

You will be redirected to the ADMA IQ website to complete your enrolment.

Download this FREE course guide to learn more about Australia's leading digital marketing education program. Click here to open the PDF.

What you'll learn

About this course

Content marketing courses are essential to stay ahead of the content marketing game. In this strategy course you will examine all areas of content marketing and the role it plays in digital, marketing and business strategies. The course uses best practice case studies to walk you through all the components of an effective content strategy, as you learn how to create, distribute and manager content.

Through discussions and practical exercises, you'll explore how consumer behaviour fuels the power of content and how you can develop your content marketing strategy to be powerful and engaging. You will also learn how to properly measure the effectiveness of your campaigns.


There are no formal entry requirements for this course, so anyone can apply! This is a strategy-focused course that is ideally suited to advertising and marketing professionals who may be employed as:

  • Content, digital, social and marketing managers
  • Community managers and content managers
  • Art directors and digital designers
  • Junior to mid-weight account managers
  • Media planners and strategists

Areas of study

In this content marketing strategy course the units you will cover include:

  • Content marketing overview
  • Planning a content strategy
  • Mapping content to audience
  • Content creation and production
  • Content distribution
  • Measuring content marketing
As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

Career outcomes

Upon successful completion of this course, you will receive a certificate of completion in Content Marketing Strategy from the Association for Data-driven Marketing & Advertising (ADMA). You will learn to competently:

  • Map content strategy to the customer life cycle
  • Understand how content facilitates a connection with customers online throughout their purchase decision
  • Explore content publication processes and technologies
  • How to measure and optimise content

Curious about where a career in marketing could take you? Potential job outcomes may include:

  • Advertising or Marketing Professional
  • Marketing Coordinator
  • Digital Marketing Manager
  • Brand Manager
  • Marketing Research Assistant
  • Advertising Executive

Payment options & support

Finance options

If you study this course online, the price is:

  • ADMA members: $550
  • Non-members: $638

Upfront credit card payment is required at the time of enrolment.


Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Don't miss out!
Get Industry Qualified.

You will be redirected to the ADMA IQ website to complete your enrolment.

Over 1,000 accredited online courses from leading Australian universities, TAFEs and colleges