Self-paced; complete within 6 months
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Content marketing courses are essential to stay ahead of the content marketing game. In this strategy course you will examine all areas of content marketing and the role it plays in digital, marketing and business strategies. The course uses best practice case studies to walk you through all the components of an effective content strategy, as you learn how to create, distribute and manager content.
Through discussions and practical exercises, you’ll explore how consumer behaviour fuels the power of content and how you can develop your content marketing strategy to be powerful and engaging. You will also learn how to properly measure the effectiveness of your campaigns.
Looking for something more? This short course is part of the Content Marketing Certificate.
There are no formal entry requirements for this course, so anyone can apply! This is a strategy-focused course that is ideally suited to advertising and marketing professionals who may be employed as:
In this content marketing strategy course the units you will cover include:
Upon successful completion of this course, you will receive a certificate of completion in Content Marketing Strategy from the Association for Data-driven Marketing & Advertising (ADMA).
You will learn to competently:
If you choose to study online, the price of this course is:
ADMA members: $550
Upfront credit card payment is required at the time of enrolment.
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.