Self-paced; complete within 6 months
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This online Copywriting Essentials short course is a popular copywriting program that explores the structure, rules and techniques in copywriting. Learn to craft compelling headlines, structure documents and most importantly, engage your readers! The course follows the 4 proven formulae and will show you how to craft compelling copy, actionable CTAs, and write to a number of different contexts, audiences and marketing goals.
There are no formal entry requirements for this course, so anyone can apply! This is a foundational course and is ideally suited to advertising and marketing professionals who may be employed as:
In this Copywriting Essentials course the units you will cover include:
Upon successful completion of this course, you will receive a certificate of completion in Copywriting Essentials from the Association for Data-driven Marketing & Advertising (ADMA). You will learn to competently:
Curious about where a career in marketing could take you? Potential job outcomes may include:
If you study this course in-class, the price is:
Upfront credit card payment is required at the time of enrolment.
Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.