Digital Marketing Campaign Planning & Management

Qualification: Short Course
Study mode: Online
Payment options: Upfront payment
Member: $450.00
Non-member: $506.00
Duration: Self-paced; complete within 6 months
Start date: Anytime – start today!
Awarded by: ADMA IQ
Download this FREE course guide to learn more about Australia's leading digital marketing education program. Click here to open the PDF.

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About this course

During this course, you’ll explore the practical elements of digital marketing and how you can integrate them within your brand’s activity. You’ll learn to determine the right resources, budget plan and identify opportunities for optimisation. Through an online interactive approach, you’ll discover how to manage, plan, budget and optimise digital channels within your campaign for better customer engagement, acquisition and retention.

Looking for something more? This short course is part of the Digital Marketing Certificate.

Eligibility

There are no formal entry requirements for this course, so anyone can apply! This is a foundational-level course, and is ideally suited to advertising and marketing professionals who may be employed as:

  • Content, digital, social and marketing managers
  • Community managers and content managers
  • Art directors and digital designers
  • Junior to mid-weight account managers
  • Media planners and strategists

Areas of study

In this digital marketing course the units you will cover include:

  • Finding the right digital partners
  • Budgeting
  • Campaign planning
  • Optimisation

How will this course advance my career?

Upon successful completion of this course, you will receive a certificate of completion in Digital Marketing Campaign & Planning from the Association for Data-driven Marketing & Advertising (ADMA).

You will learn to competently:

  • Identify digital partners
  • Successfully use digital channels
  • Understand differences between consumer awareness, acquisition and retention when using digital channels
  • Budget digital activity
  • Optimise your digital channels through testing and measurement

Payment information

The price of this course is:

  • ADMA members: $450
  • Non-members: $506

Upfront credit card payment is required at the time of enrolment.

The ADMA IQ difference

At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

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Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Don't miss out!
Get Industry Qualified.

You will be redirected to the ADMA IQ website to complete your enrolment.

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