Digital Marketing Channels

Qualification: Short Course
Study mode: Online
Payment options: Upfront payment
Member: $550.00
Non-member: $638.00
Duration: Self-paced; complete within 6 months
Start date: Anytime – start today!
Awarded by: ADMA IQ
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About this course

In this course, we examine each channel individually. This allows us to uncover information about the contributions the channel is making to the consumer journey and how you can usitise it in your marketing activity.

Looking for something more? This short course is part of the Digital Marketing Certificate.

Eligibility

There are no formal entry requirements for this course, so anyone can apply! This is a foundational-level course, and is ideally suited to advertising and marketing professionals who may be employed as:

  • Content, digital, social and marketing managers
  • Community managers and content managers
  • Art directors and digital designers
  • Junior to mid-weight account managers
  • Media planners and strategists

Areas of study

In this digital marketing course the units you will cover include:

  • Websites
  • Email
  • Complying with the Spam Act and the Privacy Act 1998
  • Digital paid marketing
  • Social media marketing
  • Mobile marketing

How will this course advance my career?

Upon successful completion of this course, you will receive a certificate of completion in Digital Marketing Channels from the Association for Data-driven Marketing & Advertising (ADMA).

You will learn to competently:

  • Understand the role of each digital channel in relation to the consumer
  • Understand how the digital channel fits into the overall business strategy
  • Understand and apply the essentials from the Spam Act and Privacy Act to your ?email marketing practices
  • Select the appropriate paid digital media options and learn how to optimise ?placements
  • Apply best practice in developing a website and managing an email database
  • Examine various social channels and how consumers interact with them to ?maximise engagement

Payment information

The price of this course is:

  • ADMA members: $550
  • Non-members: $638

Upfront credit card payment is required at the time of enrolment.

The ADMA IQ difference

At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

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Get more information

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Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Don't miss out!
Get Industry Qualified.

You will be redirected to the ADMA IQ website to complete your enrolment.

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