Digital Transformation

Qualification: Short Course
Study mode: Online
Payment options: Upfront payment
Member: $550.00
Non-member: $638.00
Duration: Self-paced; complete within 6 months
Start date: Anytime – start today!
Awarded by: ADMA IQ
Download this FREE course guide to learn more about Australia's leading digital marketing education program. Click here to open the PDF.

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About this course

Today, nearly every management team and boardroom agenda is working towards a digital transformation. In this course you’ll come face-to-face with transformation, learning precisely what it is, and how to go about it within your own business. In this online course we’ll explain what a digital transformation is and the benefits it can bring to your business.

Looking specifically at the impact and implication of digital transformations, we’ll also outline the benefits and challenges that surround it. You’ll also discover the significance of digital disruption, the operational process and how it’s challenging traditional business models. You will also examine real-world case studies of how businesses are successfully implementing this.

Looking for something more? This short course is part of the Marketing Technology Certificate.

Eligibility

There are no formal entry requirements for this course, so anyone can apply! This is an intermediate course, and is ideally suited to advertising and marketing professionals who may be employed as:

  • Content, digital, social and marketing managers
  • Community managers and content managers
  • Art directors and digital designers
  • Junior to mid-weight account managers
  • Media planners and strategists

Areas of study

In this digital marketing course the units you will cover include:

  • What is digital transformation?
  • Digital transformation drivers
  • Customer experience
  • Skills and structure
  • Business models
  • Transformation process

How will this course advance my career?

Upon successful completion of this course, you will receive a certificate of completion in Digital Transformation from the Association for Data-driven Marketing & Advertising (ADMA).

You will learn to competently:

  • Define the digital transformation and why it is important
  • Identify the enablers of digital transformation by exploring operating ?structures
  • Understand how to implement digital transformation
  • Identify the key features involved with digital transformation
  • Understand the steps involved in implementing a digital transformation

Payment information

The price of this course is:

  • ADMA members: $550
  • Non-members: $638

Upfront credit card payment is required at the time of enrolment.

The ADMA IQ difference

At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

As industry leaders in the field of marketing and advertising, the Association for Data-driven Marketing & Advertising – better known as ADMA – is Australia’s largest marketing body. In close consultation with industry professionals, ADMA has launched ADMA IQ, a suite of specialist courses designed to help marketers innovate and succeed in today’s rapidly changing digital landscape. The courses cover an impressive range of professional skills from data analysis and content strategy through to copywriting and account management. With both flexible online courses and face-to-face training options, ADMA IQ makes it easy to get industry qualified!
At ADMA IQ, you’ll benefit from the collective knowledge of a team of industry leaders. Each program is mediated by experts in that field, so you’re guaranteed targeted training and guidance from those in the know. And with most courses available online or via flexible delivery, you’re in complete control! Whatever your skill level, ADMA IQ will get you Industry Qualified.

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Get more information

Want more information about the career benefits of this course?
Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Don't miss out!
Get Industry Qualified.

You will be redirected to the ADMA IQ website to complete your enrolment.

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