Diploma of Marketing (BSB51215 )

Qualification: Diploma
Course Code: BSB51215
Study mode: Online
Payment options: Payment plan
Upfront payment
Duration: Self-paced; up to 12 months
Start date: Enquire now for upcoming start dates
Awarded by: The Gordon (RTO 3044)
Course fees: Price may vary
This course meets Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

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About this course

At the completion of this online Diploma of Marketing (BSB51215) course from The Gordon, you will be qualified to work in a wide variety of settings in the ever-dynamic marketing sector.

You will get to flex your creative muscle as you learn to develop and execute successful marketing strategies.

Brush up on your knowledge of the basics such as marketing fundamentals, principles, policies and procedures, organisational development, information management, business and financial procedures, and applications and commercial tenders.

You will also study more advanced, specialist areas in the marketing mix including direct marketing, distribution and logistics, e-marketing, promotions, research, strategy, and retail and services marketing.

Best of all, you can study at your own pace and fit your studies around work or family commitments.

Assessment will take the form of:

  • Written assignments


In order to apply for admission into this course:

  • Although there is no formal educational requirement, it is recommended that you have successfully completed a Certificate IV in Marketing or have relevant marketing experience
  • You must be able to provide evidence that you have completed Year 12 or you will be required to undertake an independent assessment test to ensure that your level of competence meets the Year 12 level
  • Note: If you cannot read and write documents and complete maths work to the level required you may be accepted to the course, but you may be enrolled in additional subjects to help you build the skills needed to successfully complete the program

Recognition of prior learning (RPL) may be available for skills and knowledge obtained through previous study or other relevant experience.

Areas of study

In this Diploma of Marketing (BSB51215) course, the units of competency you may study include:

  • BSBMKG502 - Establish and adjust the marketing mix
  • BSBMKG501 - Identify and evaluate marketing opportunities
  • BSBMKG514 - Implement and monitor marketing activities
  • BSBMKG507 - Interpret market trends and developments
  • BSBMKG506 - Plan market research
  • BSBMKG409 - Design direct response offers
  • BSBFIM501 - Manage budgets and financial plans
  • BSBMKG510 - Plan e-marketing communications

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Want more information about this course? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Check out the inspiring stories from students at The Gordon - if you can dream it, you can do it!

Upon successful completion of this course you will receive a nationally recognised, accredited Diploma of Marketing (BSB51215) from Gordon Institute of TAFE.

Join the ranks of marketers working on exciting projects across the digital and traditional space for a wide range of institutions, including international and government organisations.

The course is also a stepping stone to completing an Advanced Diploma of Marketing (BSB60515).

By partnering closely with Deakin University, The Gordon also offers students access to unique pathway opportunities, credit transfers and dual-delivered qualifications - your learning journey doesn't end here!

Get more information

Want more information about this course? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

Finance options

All course fees at The Gordon are comprised of tuition, student amenities, and materials costs. Depending on your personal circumstances, you may fall into one of the following fee categories:

  • Standard - you meet the eligibility criteria for access to the government subsidised Victorian Training Guarantee (VTG).
  • Concession - you meet the VTG eligibility criteria AND hold a current healthcare or pension card.
  • Full-fee paying/Fee for Service (FFS) - you do not meet the VTG eligibility criteria

Student amenities (per year)


Students are also required to purchase a textbook (available at The Gordon Bookshop) for approximately $89.95.

Course fees are payable within 14 days of enrolment. Alternatively, you may be eligible to apply for a payment plan.

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Want more information about this course? Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

RTO 3044
The Gordon is an award-winning TAFE that has been providing high-quality education and training for over 125 years. As one of the largest regional TAFEs in Victoria, it services more than 19,000 students each year. Thanks to two purpose-built campuses – in Geelong City and East Geelong – students are provided with a hands-on learning experience in settings modelled on real-world industry environments. The Gordon also boasts one of the most comprehensive and diverse course ranges in all of Western Victoria, with over 230 accredited qualifications to choose from. Students receive the added benefit of access to The Gordon’s pathway program, which provides articulation and credit transfer opportunities at Deakin University.

Campus locations
East Geelong – 2 Fenwick St, Geelong VIC 3220
Geelong City – Boundary Rd, East Geelong VIC 3219
Werribee Learning Centre – 9 Bridge St, Werribee VIC 3030 

The Gordon offers its students access to an array of support services, including academic resources and on-site facilities to help make your time on campus happy, healthy and supportive.

The Gordon Library and study support team is on hand to provide personalised assistance with everything from essay writing to note-taking, and also includes an English as an Additional Language (EAL) program for non-native English speakers. Tailored services are also available via the Aboriginal Education Unit and Disability Support Services offices. Career guidance can be sought from the Careers team at any time, and for anyone struggling with personal hardship, a free and confidential counselling service is available at both the Geelong City campus and East campus.

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Fill out the enquiry form to the right and a study consultant will contact you with the details you need.

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